Lukas Golyszny

I work with ambitious organizations to explore new business models, establish creative confidence and build innovative ventures.

[Katelyn Bourgoin 🧠 @KateBour]

You need to know:

1. What triggers people to begin the buying journey?
2. What job are they trying to get done?
3. What are their pains with other solutions?
4. What are their selfish desires?

Answer these 4 Qs and you've got the foundation of your next big idea

[Katelyn Bourgoin 🧠 @KateBour]

Marketing is harder than ever

Wanna quickly figure out what works with buyers?

You don’t need to spend 100s of hours doing research

There are only 4 questions you *really* need to answer to get started

If you can these Qs, coming up with smart marketing ideas feels easy

🧵

[Lukas Golyszny @LGo]

Just stumbled upon a great theory on how maps can be used in product #strategy. “An Introduction to #WardleyMaps” by @swardley watch here: https://t.co/qcrAbe5EPJ #innovation #businessdesign

[Lukas Golyszny @LGo]

“Apple is not a company where general managers oversee managers; rather, it is a company where experts lead experts.” #businessdesign #servicedesign #innovation

[Mark Gurman @markgurman]

Fascinating and perhaps the most detailed look ever at how Apple is run and organized — Written by none other than the head of Apple University. Kind of surprised at Apple posting this publicly. https://t.co/lArGtUWOV4

[Lukas Golyszny @LGo]

@axelheitmueller @Ldn_ICHP @berlinnovation Great presentation on how to not just make innovation happen, but most importantly get adopted and solve real problems. #servicedesign #health

[Service Innovation Labs @si_labs]

Was braucht es für erfolgreiche Innovationsarbeit? Richtige Personen auf allen Hierarchieebenen, & Prozesse entlang des Innovation-Funnels.
@LGo von @si_labs erläutert es bei t3n:
https://t.co/F7V7YqauRe
#innovation #management #change

[Lukas Golyszny @LGo]

'Insanely great' Apple Card is a few features away from conquering everything #servicedesign #innovation https://t.co/FKaQf2Cb3o

[Lukas Golyszny @LGo]

Apple bank coming up next year then. #innovation #servicedesign https://t.co/8v9db8qH2y

[Paul Graham @paulg]

Hello, I'm a startup investor. You may know me from my greatest hits, including "What does your company actually do?", "Do you know anyone who wants that?", and "I'm sorry, but I don't know anyone who wants to be your technical cofounder."

[Lukas Golyszny @LGo]

By designing with accessibility in mind, we are designing for our friends, families, and futures selfs. @dugboticus at #SXC18 #ServiceDesign

[Lukas Golyszny @LGo]

#designSprints #experts at #SXC18 https://t.co/qZMzjl1ClL

[Lukas Golyszny @LGo]

80 Service Designers & Builders are creating the next level flight experiences @Finnair presented by @marialumiaho #SXC18 #businesstransformation #innovation

[Lukas Golyszny @LGo]

“Zu viele Consultants, zu wenig Macher” — @nkittner https://t.co/pbSvxYCaQz

[Tiina Koskiranta @tiina_lindberg]

Business plan is the best way to maximize your failure. @strategyzer #leanstartupAMS

[David Schmidt @dqschmidt]

What's the intersection of #BusinessDesign and #entrepreneurship ? @gordianbraun from @clevershuttle speaks on our meetup at @si_labs

[David Schmidt @dqschmidt]

Join our meetup on #BusinessDesign next Thursday (Feb, 8th) in Berlin at @si_labs. @gordianbraun from @CleverShuttle will talk about #growth, #VCs, and #streamlining. Hope to see you there. https://t.co/JQSXRUPLRP

[Lukas Golyszny @LGo]

“We use #ServiceDesign.” & „We will take 1 million cars off the road by 2025.” @MOIAmobility by @Volkswagen #TCdisrupt #innovation #businessdesign

[TechCrunch @TechCrunch]

Ole Harms of MOIA: "People will leave their cars at home and use our service" #TCDisrupt

[Lukas Golyszny @LGo]

Getting to the truth: If you want to feel good, brainstorm it. If you want to appear good, test it. If you want to know if you’re any good, ship it.  — @jasonfried #innovation #servicedesign #startup https://t.co/7NqerzqzVB

[Lukas Golyszny @LGo]

Blockchain Just Became Obsolete. The Future is Hashgraph #innovation https://t.co/2xfqlCC2Z9