You need to know:
1. What triggers people to begin the buying journey?
2. What job are they trying to get done?
3. What are their pains with other solutions?
4. What are their selfish desires?
Answer these 4 Qs and you've got the foundation of your next big idea
Marketing is harder than ever
Wanna quickly figure out what works with buyers?
You don’t need to spend 100s of hours doing research
There are only 4 questions you *really* need to answer to get started
If you can these Qs, coming up with smart marketing ideas feels easy
🧵
Fascinating and perhaps the most detailed look ever at how Apple is run and organized — Written by none other than the head of Apple University. Kind of surprised at Apple posting this publicly. https://t.co/lArGtUWOV4
Was braucht es für erfolgreiche Innovationsarbeit? Richtige Personen auf allen Hierarchieebenen, & Prozesse entlang des Innovation-Funnels.
@LGo von @si_labs erläutert es bei t3n:
https://t.co/F7V7YqauRe
#innovation#management#change
Hello, I'm a startup investor. You may know me from my greatest hits, including "What does your company actually do?", "Do you know anyone who wants that?", and "I'm sorry, but I don't know anyone who wants to be your technical cofounder."
Getting to the truth: If you want to feel good, brainstorm it. If you want to appear good, test it. If you want to know if you’re any good, ship it. — @jasonfried#innovation#servicedesign#startup https://t.co/7NqerzqzVB