Laura Fredericks

Former founder and head of marketing, now consulting for startups on marketing, strategy, and storytelling. On a crusade against the "quick win" ⛰️

[Laura Fredericks @LJFredericks]

@sandy_carter @unstoppableweb @Vannadium_io @Forbes @ForbesCrypto So great to talk with you about this, and thrilled that the first on-chain photo in Forbes is of our smiling faces 😃

[Laura Fredericks @LJFredericks]

Really enjoyed my conversation with @elijahmurray on The Long Game podcast - check it out for AI, marketing, startups, and more! https://t.co/GwusYNE3g2

[Laura Fredericks @LJFredericks]

🎆 July 4th PSA for grocery stores:
No one asked for half shucked corn.

Messy silk AND mold, it's like the worst of both worlds 🙃

Just shows the importance for businesses of ALL sizes - talk to your customers! 🌽

[Laura Fredericks @LJFredericks]

When did a marketing campaign surprise you by over-performing?

What do you think made it so successful?

[Laura Fredericks @LJFredericks]

Need a CRM that grows with your startup? Try @HubSpot.

It's flexible, scalable and integrates with most marketing tools.

[Laura Fredericks @LJFredericks]

Technical founders: Hiring for marketing?

Look for someone who can understand your product deeply and communicate its value clearly.

[Laura Fredericks @LJFredericks]

In this edition of Google vs ChatGPT : waffles!

Pro Google:
👀 Lots of results
Reviews ⭐⭐⭐⭐⭐
👩‍🍳 Recipes from chefs

Pro ChatGPT:
🔧 Easily customizable
🍎 Custom nutrition info
🧠 Remember changes for next time

Winner - ChatGPT's cornmeal almond flour waffles! 🏆

[Laura Fredericks @LJFredericks]

If code is your comfort zone, remember to step out of it before trying to solve each problem.

Engage with customers, learn about their needs, and then build.

[Laura Fredericks @LJFredericks]

@KateBour Love this.

I would add, "stop comparing your step 1 to someone else's step 100".

It's something I really struggled with early on and still occasionally catch myself doing now

[Laura Fredericks @LJFredericks]

Marketing is not just about selling products, it's about telling stories that resonate. 📖

The most impactful brands understand this.

[Laura Fredericks @LJFredericks]

What's one unconventional marketing tactic that worked for your startup?

I'm all ears! 🐰

[Laura Fredericks @LJFredericks]

AI can be a great drafting tool for marketing emails, but as a partner, not your copywriting 🐒.

Use it to get past the blank page, then edit for your voice, tone, and audience.

[D’Arcy Coolican @DCoolican]

It's harder to fundraise if you're building something truly new, but *way* easier to win the market.

It's easier to fundraise if you're building in a hot category, but *way* harder to win the market

I'll take the first over the second every single day.

[Laura Fredericks @LJFredericks]

Always remember: Building your brand takes time.

Overnight success is a myth, even in the world of #startups.

Stay the course. 🌅

[Laura Fredericks @LJFredericks]

Having trouble describing the first group of customers you'll launch to?

Picture your future super users - what do they have in common?

[Laura Fredericks @LJFredericks]

Technical jargon can alienate customers.

Your messaging should resonate with people's needs, not overwhelm them.

[Laura Fredericks @LJFredericks]

If you could choose just one channel for engaging with your customers for the next 6 months, what would it be and why?

[Laura Fredericks @LJFredericks]

Killer product of 2023: An AI filter for social media that reads all the posts from people you follow and sends a daily email digest with opportunities, interesting reads, and ways to collaborate (as predetermined by you). Like your own personal algorithm that doesn't suck 😎

[Laura Fredericks @LJFredericks]

Most early startups don't need a full-time CMO to achieve growth.

Consider a fractional leader to get your strategy off the ground and lay the foundations for success 🚀

[Laura Fredericks @LJFredericks]

Your marketing strategy should be a marathon, not a sprint.

Pace yourself, be consistent, and watch your startup grow. 🌱