Lukas | eCom Google Ads

🇩🇪 eCom Google Ads | $100M+ in tracked revenue | 450+ clients | always hiring | founder @

[Lukas | eCom Google Ads @LM_Schirmer]

We took this brand new eCom store from 0 to 50k/mo in 90 days with JUST Google Ads.

Here’s the exact strategy we used.

Thread 🧵

[Lukas | eCom Google Ads @LM_Schirmer]

@patwerX Go to the other Epic Sana in town, better spa

[Lukas | eCom Google Ads @LM_Schirmer]

@levikmunneke God is good

[Lukas | eCom Google Ads @LM_Schirmer]

@pounddz OFFERS

[Lukas | eCom Google Ads @LM_Schirmer]

@patwerX INSIDER

[Lukas | eCom Google Ads @LM_Schirmer]

@AlfieJCarter ACC

[Lukas | eCom Google Ads @LM_Schirmer]

@yanndine ACC

[Lukas | eCom Google Ads @LM_Schirmer]

@Mike_Scully_ VA

[Lukas | eCom Google Ads @LM_Schirmer]

@jspujji GA

[Lukas | eCom Google Ads @LM_Schirmer]

@yanndine ACC

[Lukas | eCom Google Ads @LM_Schirmer]

You don't have to spend $4,997 to learn Google Ads.

I've generated $70M in revenue from Google ads and just put together a pMax playbook.

And it's yours for free.

Like + Comment "pMax" and I'll DM it to you.

[Lukas | eCom Google Ads @LM_Schirmer]

@itsericlay video

[Lukas | eCom Google Ads @LM_Schirmer]

Also a post purchase eCom classic you can try:

„spin to win“ flow

Right after purchase, hit them with something like:

spin a digital wheel for a shot at $25 off $100 or a freebie if they order again in 5 days.

Once again goal is to get quick repeat buyers

Aim for a 10% jump

[Lukas | eCom Google Ads @LM_Schirmer]

Try this „unlock your bonus“ post purchase flow:

Send email + sms with a scratch off style digital card revealing a mystery bonus

e.g. $50 off $200 or free sample

But ONLY IF they order again within 7 days

If done right bumps 30 day repeat purchases by 10%

[Lukas | eCom Google Ads @LM_Schirmer]

AND aim for minimum repeat purchase rates above 30% (with personalized post-purchase flows, loyalty programs, )

[Lukas | eCom Google Ads @LM_Schirmer]

Once you do +10M$ with your eCom store, aim for a LTV:CAC ratio of 3:1 - 5:1 (bottom end) to keep scaling sustainably

[Lukas | eCom Google Ads @LM_Schirmer]

Craziest thing about Walmart‘s earnings report is that eCom still only accounts for 18% of their sales

[Lukas | eCom Google Ads @LM_Schirmer]

This is not all customers you're dealing with in eCom but you always have to ASSUME this is the level.

Have this picture in the back of your head when writing ad copy, FAQs, for your customer service, ...

Like in traffic you always have to ASSUME all the other traffic participants are children, learner drivers and / or blind people.

Not because of them, but for your own safety.

Those people will dispute payments just because they don't understand something

[Lukas | eCom Google Ads @LM_Schirmer]

🚨 If this is your first Chinese New Year selling in EU or US, buckle up

Shipping is gonna cost you minimum 15-20% more than usual with everyone back home celebrating (in Covid we saw 10x sometimes even)

Normally 23 to 27 days to get stuff from China to East Coast or EU. With CNY expect major delays because everyone's on holiday and ports are a mess.

Air freight? Faster, but minimum 30% price jump because everyone wants those last-minute slots.

Get your orders in by YESTERDAY

Also after CNY normally 2-4 weeks before we're back to business as usual.

Stock up

[Lukas | eCom Google Ads @LM_Schirmer]

The advanced eCom manifesto

[Lukas | eCom Google Ads @LM_Schirmer]

🚨 TikTok ban is a good reminder that being reliant on ANY one platform for your traffic & sales is ALWAYS a bad idea

Doesn’t matter if it’s TikTok, AppLovin, Meta, Google, Snapchat, …

Doesn’t matter if Mr Beast or the tooth fairy saves the day

If you rely on the tooth fairy for your business to succeed you’re not a business person, you’re negligent

While a platform is hot or working for you —> milk the shit out of it

As fast as you can, be paranoid with this even

THEN build redundancy

Multiple ad accounts, pages with multiple different strategies for each

Eg 1 instagram page ONLY for ads
1 page ONLY for organic bot traffic
1 ONLY for AI
…

Running organic & paid over 1 account will hinder BOTH strategies

Then rinse and repeat

At a high level in eCom you basically just run ads on different platforms out of PARANOIA

not because you want to

You’re always 1 ad account ban / 1 hater taking your account down / 1 Shopify hold away from closing down shop