@elissakh The best way to impose an idea is to create a shocking campaigne first. Once people react negatively, you recreate another one, less shocking but still about the idea. This way you achieve to impose the initial idea without reactions. So wait and see #boycottbalenciaga
@france_soir Quel est la meilleure stratégie pour imposer un concept? Créer une campagne choquant pour faire reagir, puis vous la retirez et vous proposez qqchose de moins choquant mais toujours plus que initialement. Et ça passe. La machine est en route. #BalenciagaGate
@xhoop What's the marketing strategy for selling a very new concept? You create an extreme chocking campaign. People react, you apologize and propose what you initially wanted to sell, which is less chocking but more that people are used to. Wait and see.
@Liz_Wheeler@shoe0nhead I bet their parents and model agency didn't even know about what was the photoshooting about. Just know that Balenciaga is huge and pay well.