Paavana L. Kumar

E-commerce, Retail and Advertising Attorney. Love working with startups and subscription-based businesses to ensure operational and marketing compliance.

[Robbie Kellman Baxter @robbiebax]

📣 Don't overlook subscription compliance! The FTC is clamping down on "dark patterns" in subscriptions. Davis + Gilbert Partner Paavana Kumar, an eCommerce legal expert, discusses key issues and planned FTC changes.

🎧 Tune in: https://t.co/TthwV49719

[Davis+Gilbert LLP @dglaw]

If you haven’t been focused on subscription compliance before, you definitely need to start paying attention. @LPaavana chatted with @robbiebax about key developments of #subscription programs, industry trends, the FTC’s focus on #darkpatterns, and more.

https://t.co/WiFLo2RDkG

[Paavana L. Kumar @LPaavana]

It was great to guest on the #SubscriptionStories podcast with ⁦@robbiebax⁩ - tune in for a fun and interesting conversation on topics critically important to subscription-based companies… https://t.co/Zxx3gSFDDS

[GALA @galalaw]

A Prime Example of Dark Patterns? FTC Sues Amazon for Use of “Dark Patterns” in Prime Enrollment by @LPaavana & Alexa Meera Singh @dglaw https://t.co/ZeuGrJboIL #datasecurity #dataprivacy #advertising

[Davis+Gilbert LLP @dglaw]

The #FTC has finally updated their Endorsement Guides to address modern #marketing practices. D+G attorneys dive into what marketers need to know about the updated Endorsement Guides and what these updates mean for the industry.
https://t.co/DS9TvS8BiD @AllisonFitzpat1 @LPaavana

[Davis+Gilbert LLP @dglaw]

The #FTC has announced it has finalized an updated version of its #EndorsementGuides. The final Endorsement Guides make a number of important and sweeping revisions. Stay tuned for a deep dive into the updates and what they mean.
https://t.co/E1OJvOkwdw @AllisonFitzpat1 @LPaavana

[Davis+Gilbert LLP @dglaw]

Join D+G partner, @LPaavana and @HBO Senior Counsel @dnemetnejat during the session, “Maximize Your Brand – But Don’t Forget About the Law! The Legal Minefields of #Influencer Marketing, Content Streaming, Free Trials and More”.
@Sub_Summit
https://t.co/upcxaQOIbx

[Subscription Trade Association @SUBTAstudios]

Our friend @LPaavana, attorney at @dglaw, gave her insights on how to stay ahead of the FTC's recent bid to update the negative option rule! 👇👀

#negativeoptionrule #FTC #subscription #subscriptionlaw

https://t.co/RvC6fw2RmN

[GALA @galalaw]

Register Now - @galalaw Webinar : Global Hot Topics in Deceptive Price Advertising - 4/25 @ 12pm EST https://t.co/gAeTeKOTR4 @LPaavana @dglaw @brinsleydresden @LewisSilkin

[Paavana L. Kumar @LPaavana]

Had a great time today speaking on #AI, #dataprivacy, use of #biometrics in marketing cosmetics and more at @ACILegal this morning! Thanks to my panelists for a really insightful discussion on this evolving technology.

[Davis+Gilbert LLP @dglaw]

It is important to understand all the risks that arise from the increased use of #newtechnologies in the #cosmetic and personal care industries.

Join @LPaavana at @ACI_Conferences 10th Annual Legal, Regulatory, and Compliance Forum to learn more.
https://t.co/h28nbF8aaF

[Davis+Gilbert LLP @dglaw]

Join @LPaavana, Advertising + Marketing partner, for the discussion at @ACI_Conferences 10th anniversary Legal, Regulatory, and Compliance Forum on Cosmetics and Personal Care Products on March 29.

Register below.
https://t.co/tlYcp5Xyzj

[GALA @galalaw]

Panel on Ambush Marketing moderated by Paula Fernandez Pfizenmaier, Senior Legal Manager @Mercadolibre with @galalaw members from Canada 🇨🇦 - Kelly Harris, the USA 🇺🇸 - Paavana Kumar & Colombia 🇨🇴 - Juan Carlos Uribe as well as the Director of CONAR Brazil - Juliana Albuquerque

[Paavana L. Kumar @LPaavana]

I’m excited and honored to join the @dglaw partnership! This firm is like family to me and I’m looking forward to the next chapter of my career.

[Davis+Gilbert LLP @dglaw]

We are thrilled to announce the promotion of four attorneys to partner, effective January 1, 2023. Congratulations to our new partners Andrew Edelen, Paavana Kumar, Samantha Rothaus and Lisa Segal-Bloom!

Read the full announcement below. https://t.co/u1DbNPFt8d

[Paavana L. Kumar @LPaavana]

Looking forward to presenting on #realtimemarketing in Hollywood, FL in just a few short weeks!

[Davis+Gilbert LLP @dglaw]

We are a proud sponsor of @ANAmarketers Masters of Advertising Law Conference on November 8-10. Ron Urbach, @AllisonFitzpat1, @GaryKibel and @LPaavana will share their expertise on a variety of topics including developments in marketing law.

Learn more.
https://t.co/zye2gzJWRZ

[Paavana L. Kumar @LPaavana]

E-commerce and #subscription based companies - beware! The FTC is expanding its enforcement focus on online commerce tactics and you would be wise to review the specific examples discussed here.

[Davis+Gilbert LLP @dglaw]

This Halloween, the FTC is trying to protect consumers from #DarkPatterns. @GaryKibel, @LPaavana and Alexa Meera Singh discuss how companies can ensure they’re not handing out “tricks” to consumers — and avoid enforcement actions.

https://t.co/Eu61Lo5dKO
#ecommerce

[Christina Marie @NewYorkRoses]

Amazing & insightful virtual panel today for @prsany members featuring @AllisonFitzpat1 and @LPaavana from @dglaw! How cute is this screen grab, too? Special thanks to attendees, to Marcus Braham & the rock stars on the PRSA-NY Board of Directors, & to the entire D+G team!

[Paavana L. Kumar @LPaavana]

Had a great time presenting on #influencer #marketing today, thanks @NewYorkRoses and @prsany!

[Christina Marie @NewYorkRoses]

Incredible Q&A with @AllisonFitzpat1 and @LPaavana from @dglaw taking place now on the @prsany session!

#prsany #dglaw

[Davis+Gilbert LLP @dglaw]

Influencer marketing involves a rapidly evolving legal landscape. @AllisonFitzpat1 and @LPaavana will be exploring the risks and rewards of this industry tomorrow September 29 at @prsany.

Register below.
https://t.co/VGn8IZr5pE

[Paavana L. Kumar @LPaavana]

More from the FTC on #darkpatterns in digital advertising and e-commerce, shedding light on the regulators’ views on deceptive pricing and display practices, subscription programs, deceptive endorsements, what ‘affirmative consent’ really means and more. https://t.co/bLKXZajcSM