Lars Skjold Iversen

Growth Director @ Umbraco - the Friendly CMS.
Crazy new ideas? Test it. Track it. Improve it.

[Lars Skjold Iversen @LSIversen]

@JeffreyPerplex It'll never be perfect or fully automated, but it's oftentimes easier to edit than to write it from scratch. So I think having the option to regenerate based on conversion/information would work pretty well so the editor can fine-tune it.

[Lars Skjold Iversen @LSIversen]

@JeffreyPerplex For Titles and meta descriptions it's a bit trickier, because you have to take SEO into consideration. Maybe give it templates to use based on the page type? So for a conversion page, tell it what the conversion is, and have it include that in the output?

[Lars Skjold Iversen @LSIversen]

@JeffreyPerplex This is a simple prompt that has shown decent results for us so far:
Please write 3 different tweets that summarize what this blog post is about and why someone should click to read more on our website: {{URL}}

[Lars Skjold Iversen @LSIversen]

@JeffreyPerplex The primary objective of a social media post (in my opinion) is to generate clicks. If no one clicks, they can't do the action we want them to do on the website (read, convert, buy, ...). So that's what we focus on with our prompts.

[CMS Critic @cmscritic]

“Best Open Source CMS” goes to…🥁*drum roll please*🥁@umbraco!! Congratulations on your 2022 #CMS Critic People’s Choice Award! https://t.co/cJ68j5q84Q

[Umbraco HQ @umbraco]

🚨 Have you signed up for the Umbraco New Year’s Reception?

We'll kick off Tuesday, January 10th at 4pm CET, streamed live from Umbraco HQ and featuring friends across the world, like @designwithpink and @markusjoha! 👋

Sign up and be ready to jump in: https://t.co/3G82nqIq59

[Umbraco HQ @umbraco]

🎉 #Umbraco 11 is here - and it’s much more than a CMS release!

You should look forward to a new property editor, clean(er) architecture, updated dependencies, Umbraco Forms 11 & Deploy 11, all new docs, and a new #marketplace!

Dive right in:
https://t.co/j1rJTiX4Qr

[Lars Skjold Iversen @LSIversen]

Just in time to join #umbracoTees from my morning workout. This one is from CG19 and I can't wait to get a new one as part of #cgrunners this year 🔥

[Lars Skjold Iversen @LSIversen]

Had a blast sharing some insights from a marketer 🔥

[Dutch Umbraco User Group @DUUGNL]

Non-developers are certainly most welcome to do talks at our events! Now we have @LSIversen of @umbraco hq in the studio enlightening us about “Dos and don’ts for marketers working with developers”. #df21 #umbraco

[Lars Skjold Iversen @LSIversen]

And we're just getting started! 🚀🚀🚀

[Jeffrey Schoemaker @JeffreyPerplex]

🤩🎉🥳🤩🎉🥳🤩🎉🥳

The uMarketingSuite is running on https://t.co/wGLtLcLknZ! How cool is that?! Finally we can help the marketers at HQ to make their personalization dreams come true; https://t.co/XyXoyAZRe6

[Lars Skjold Iversen @LSIversen]

@anthonydotnet I wouldn't use a sitemap page for any SEO benefit. Sure, it can add internal links to pages that don't have any, but it's not the right fix to the problem. I would personally only use a sitemap page to help users, never search engines 🙂

[Lars Skjold Iversen @LSIversen]

@MrMarsRed Good catch, Nicholas! It should be all good to go now with the latest v9 info included 😀

[Umbraco HQ @umbraco]

The moment has arrived… #Umbraco 9 is here 🎉

As of today, Umbraco is a fully-fledged .NET 5 (https://t.co/zB8g3FBFkA Core) CMS - which comes with so many benefits! We couldn’t have done this without the help of the friendliest community on the 🌏 #H5YR
https://t.co/9MtckciQb9

[Lars Skjold Iversen @LSIversen]

@superjoachim 1. Change template
2. Save
3. Done

That was easy. Well done, love the new design! 🎉

[Umbraco HQ @umbraco]

We’re entering the home stretch of #Umbraco 9 and as of today, the Release Candidate is available 🎉
✔ Umbraco on #dotnet5 / #aspnetcore
✔ Fully functional CMS
✔ Official add-ons
✔ New package format
@BjarkeBerg has all the details over on the blog: https://t.co/2c7w3qKwde

[Lars Skjold Iversen @LSIversen]

Had the pleasure of contributing to this great article 🚀

[WordStream by LocaliQ @WordStream]

As the world opens back up, new trends are emerging! Leverage them with these 7 post-pandemic marketing ideas from marketing experts, like:
@lsiversen
@AndreiDVaz
@JuanPabloSarmi
@edenchang18
@derekdevore
and more!
https://t.co/1lk129S3ZP

[Lars Skjold Iversen @LSIversen]

Regex filters! Wohooo 🎉
That's totally a normal thing to get excited about.. right?

[Daniel Waisberg @danielwaisberg]

Woohoo! So happy we now have regex filters in the Search Console Performance reports 🥳 a dream come true, right?! 😏 https://t.co/AOyHWfJtBw

[Lars Skjold Iversen @LSIversen]

@nclaursen @drp3 Yup, indeed. Jeg blev dog også ramt den 1. og igen i dag. Så tror bare ikke 2020 bliver mit år (#noshitsherlock) 😂