Landon Ledford

Fractional CMO & Marketing Growth Partner | Helping Businesses Clarify Strategy, Build Teams & Drive Revenue @DoubleLBrands
#GirlDad #PeopleHelpinPeople

[Landon Ledford @landoncledford]

That's not an AI problem. That's a QC problem.

AI should absolutely make us faster. We use it constantly at @DoubleLBrands. But speed can't eliminate ownership.

Someone still has to read it, think about it, make it better.

Otherwise, we're just manufacturing slop faster.

[Landon Ledford @landoncledford]

STOP LAUNCHING AI SLOP GRENADES. 🛑

And if one lands on your desk, don't just pull the pin and throw it to the next person.

“Slop grenade” is my new favorite AI term. But I think it points to a much bigger problem... 🧵

[Landon Ledford @landoncledford]

So Draft 1 becomes Final.

Final gets sent to the client.

Final gets pushed live.

And slowly the standard slips.

The copy sounds like everything else. The creative looks like everything else. The work technically gets “done,” but fewer people actually take pride in it.

[Landon Ledford @landoncledford]

@Chiliz Reminder, users are invited to vote on the upcoming Chiliz rewards date.

All active voters will gain a bonus allocation upon rewards launch.

Learn more: https://t.co/oSUN8cOHrL

[Landon Ledford @landoncledford]

@katana $KAT Compounding Interest Rewards S1 is now available.

Users with positions held for at least 90 days may qualify for $KAT Interest Crates, with allocations based on position maturity and size.

View your allocation ⤵️
https://t.co/JzUyFnoleQ

[Landon Ledford @landoncledford]

@katana $KAT Compounding Interest Rewards S1 is now available.

Users with positions held for at least 90 days may qualify for $KAT Interest Crates, with allocations based on position maturity and size.

View your allocation ⤵️
https://t.co/JzUyFnoleQ

[Landon Ledford @landoncledford]

@tferriss I'm WAITING for this content in today's #5BulletFriday email

[Landon Ledford @landoncledford]

📈 DID IT WORK? American Eagle leadership had some thoughts on their earnings call:

“Sydney Sweeney is worth every single dollar that we invested,”... “Every single marketing metric that I look at is flashing a green light, and we’re only six weeks in.”

[Landon Ledford @landoncledford]

Can anyone confidently argue against these being "Great Genes"? 😍 Probably, which is sad.

Lots of recent opinions abt #AmericanEagle, which is fair. BUT, the critics against the actual #advertising approach were for the most part nowhere near close to the target audience.👴

[Landon Ledford @landoncledford]

MY #SydneySweeney issue wasn’t abt jeans. It was about journalists, marketers & consultants forgetting (or not knowing) brand building basics. Spewing hot takes on a campaign for consumers they don’t know, shopping in stores they’ve never entered, for products they’d never buy.🫣

[Landon Ledford @landoncledford]

👋 Reminder to be #Grateful as we kick-off the week. For me, it's not about a list of things I'm grateful for. It's a mindset that allows me to focus on the positive, control what I can, be a good human & keep moving forward with #Happiness as the North Star
#PeopleHelpinPeople

[Landon Ledford @landoncledford]

Happy Humpday, 𝙃𝙊𝙒 𝘼𝙈 𝙄 𝘿𝙊𝙄𝙉𝙂?! (not rhetorical...)

#PeopleHelpinPeople #Happiness

[Landon Ledford @landoncledford]

🙌 Ever seen dwelling on the past help someone?

Lick your wounds, acknowledge the learnings & then continue to live in a way you'll be proud to look back on, prioritizing #Happiness along the way.
#PeopleHelpinPeople

[Landon Ledford @landoncledford]

Life & freedom are beautiful, but not always easy to understand. Keep following your 💜 & passions, & remember this along the way:
👉🏾 "𝐍𝐨 𝐨𝐧𝐞 𝐢𝐬 𝐮𝐬𝐞𝐥𝐞𝐬𝐬 𝐢𝐧 𝐭𝐡𝐢𝐬 𝐰𝐨𝐫𝐥𝐝 𝐰𝐡𝐨 𝐥𝐢𝐠𝐡𝐭𝐞𝐧𝐬 𝐭𝐡𝐞 𝐛𝐮𝐫𝐝𝐞𝐧𝐬 𝐨𝐟 𝐚𝐧𝐨𝐭𝐡𝐞𝐫."
#PeopleHelpinPeople

[Landon Ledford @landoncledford]

@hubermanlab Yo! 👋🏼 Love your content, Andrew! Figured you’d appreciate some of my 2 year old baby girl’s first words when she wakes up and knows what to do to get goin☀️

[Landon Ledford @landoncledford]

@sama Didn’t miss my opportunity to get an actual Pegasus flying over downtown Dallas? 🤷🏽‍♂️

[Landon Ledford @landoncledford]

Can't wait to let you experience a few pranks I've been thinkin about for 10+ years @steveo! 😍

[Landon Ledford @landoncledford]

The internal crew over at @LiquidDeath keeps puttin out bangers, and I keep buying the pricey water because of it. ☠️

@steveo's  “first supernatural stunt,” in which the brand buzzes his head to be woven into the mystical objects and activated by a witch doctor...