Larry Kenigsberg

Messaging maven, shrink at heart, dedicated hubby and dad, and torturer of guitars

[Larry Kenigsberg @LarryK2]

100 bad leads are more expensive than 0 leads. Why? Because they waste your sales team's time and kill your credibility. Focus on the what’s in it for me the right person, not the click from the wrong one. https://t.co/kRlfKr4RMm

[Larry Kenigsberg @LarryK2]

We've long been proponents of The PESO Model® from Gini Dietrich of SpinSucks.
She recently launched The PESO Model Diagnostics tool. See how well you've integrated paid, earned, shared, and owned activities into your marketing/communications programs. https://t.co/RXNyz3oFRD

[Larry Kenigsberg @LarryK2]

If you're for everyone, you're for no one. B2B success is found in the riches of the niches. Be the specialist, not the generalist. https://t.co/iRSxApnmdN

[Larry Kenigsberg @LarryK2]

In a world of AI bots, be human. Trust is built through transparency, not templates. Be real or be ignored. https://t.co/uxLFbBHU6t

[Larry Kenigsberg @LarryK2]

Jargon is a barrier to entry. If a prospect needs a dictionary to understand your value proposition, they'll go to a competitor who speaks clearly. Simplify or die. https://t.co/LIcLc3ngqR

[Larry Kenigsberg @LarryK2]

Internal resources shouldn't be a trap. If your team is too busy to think, they’re too busy to grow. Don't mistake activity for progress. https://t.co/2WrhfAqG5U

[Larry Kenigsberg @LarryK2]

Thanks, 50Pros!

K2 has been named one of the Top Firms for Spring 2026!

If you need public relations, content, social media, or inbound marketing services, please feel free to reach out.

Remember, the LLMs prefer third-party endorsement, also known as PR..

[Larry Kenigsberg @LarryK2]

In B2B tech, "first-mover advantage" is great. "First-mistake disadvantage" is fatal. Stop guessing your way through your next product launch. Supplement your strategy with tactics others have already used to cross the finish line. https://t.co/SPQIrWIRRK

[Larry Kenigsberg @LarryK2]

K2's COO Amy Kenigsberg has been featured in Global Biz Outlook magazine as one of the Most Dynamic Women Inspiring Growth in 2026.

Go to page 19 to start reading!

https://t.co/G9nvgFUMNe

[Larry Kenigsberg @LarryK2]

Don't sell against your competitor. Sell against the status quo. If the pain of staying the same isn't clear, the deal will never close. https://t.co/2MAJnHCr1s

[Larry Kenigsberg @LarryK2]

Stop selling to personas. Start selling to people. If you don't know their daily struggles, you don't know how to help them. https://t.co/bqmfdY4X1i

[Larry Kenigsberg @LarryK2]

If you don't promote marketing's wins internally, no one else will. Prove your value to the C-suite every single month. https://t.co/j54nhoYNjT

[Larry Kenigsberg @LarryK2]

Companies are clamoring for attention from a dwindling numbers of journalists. Your press releases must conform to the KISS principle. https://t.co/w7V8GB0Ej7

[Larry Kenigsberg @LarryK2]

Check out our blog, "If No One Knows You're Out There," where I got to confront yet another resistant CEO. https://t.co/foY6DUTsjY

[Larry Kenigsberg @LarryK2]

It's always great to get reinforcement of our "What's in it for me" philosophy on communicating your value to your potential clients:

"True value isn’t what your product does. It’s the result your customer believes they’ll achieve by using it.” - Mike Wilkinson

[Larry Kenigsberg @LarryK2]

Boost engagement by acknowledging and celebrating victories. Recognizing individual and team accomplishments creates a positive work environment. https://t.co/4wMiz8jXeg

[Larry Kenigsberg @LarryK2]

Check out our blog, "If No One Knows You're Out There," where I got to confront yet another resistant CEO. https://t.co/RvnuZTvFb7

[Larry Kenigsberg @LarryK2]

Trade shows are a great way to meet clients, potential clients, potential partners, analysts, journalists, and industry leaders. Be ready. https://t.co/sBYyEuBU9V

[Larry Kenigsberg @LarryK2]

Think your fantastic product or service will not only sell itself but blow competition out of the water? All without PR and marketing help? That's not real life. Here's what happens when no one knows you’re out there. https://t.co/botXmVFMzd

[Larry Kenigsberg @LarryK2]

The Early Client (Gets the PR) https://t.co/NZlYDcCTms