We've long been proponents of The PESO Model® from Gini Dietrich of SpinSucks.
She recently launched The PESO Model Diagnostics tool. See how well you've integrated paid, earned, shared, and owned activities into your marketing/communications programs. https://t.co/Lt3UGs3wXb
In B2B tech, "first-mover advantage" is great. "First-mistake disadvantage" is fatal. Stop guessing your way through your next product launch. Supplement your strategy with tactics others have already used to cross the finish line. https://t.co/l8BV6kyWXF
Your CFO doesn't buy potential; they buy "proven." Use third-party evidence to turn your marketing cost into a strategic investment. Evidence > Opinions. https://t.co/lBGx1PTl7p
If your pitch is "We have more features," you're training customers to replace you for a cheaper competitor with similar specs. In B2B, being "better" is a trap. Being "the only one who understands the problem" is key. https://t.co/yZ859q7a2p
Thanks, 50Pros!
K2 has been named one of the Top Firms for Spring 2026!
If you need public relations, content, social media, or inbound marketing services, please feel free to reach out.
Remember, the LLMs prefer third-party endorsement, also known as PR..
Friction is the enemy of the B2B deal. If your buying process requires a PhD to navigate, you're losing money. Simplify the committee's life. https://t.co/zeHGMZZy34
Our COO Amy Kenigsberg has been featured in Global Biz Outlook magazine as one of the Most Dynamic Women Inspiring Growth in 2026.
Go to page 19 to start reading!
https://t.co/LY8BdFEx5k
Specs tell. Benefits sell. If your pitch deck is 80% screenshots and 20% outcomes, you're doing it backward. Sell the "Aha!" moment, not the "How-to." https://t.co/XFDq49Dj0B
Friction kills conversion. If your content is gated, your reach is limited. Give your best ideas away to watch your authority grow. https://t.co/yaoFzDwTY9
Don't have tons of time to compose, edit, network, contact journalists/analysts, set up systems, research media, etc? Hire a PR pro! https://t.co/kWqQgIMSdm
It's always great to get reinforcement of our "What's in it for me" philosophy on communicating your value to your potential clients:
"True value isn’t what your product does. It’s the result your customer believes they’ll achieve by using it.” - Mike Wilkinson