K2 Global Comm

Public relations, content marketing, and social media providers. Founded in 2005, forged in the nexus of the Israeli hi-tech revolution.

[K2 Global Comm @k2gcomm]

We've long been proponents of The PESO Model® from Gini Dietrich of SpinSucks.
She recently launched The PESO Model Diagnostics tool. See how well you've integrated paid, earned, shared, and owned activities into your marketing/communications programs. https://t.co/Lt3UGs3wXb

[K2 Global Comm @k2gcomm]

In B2B tech, "first-mover advantage" is great. "First-mistake disadvantage" is fatal. Stop guessing your way through your next product launch. Supplement your strategy with tactics others have already used to cross the finish line. https://t.co/l8BV6kyWXF

[K2 Global Comm @k2gcomm]

Find your niche, find your win. 🔎 See the Revuze strategy for branding brilliance. #AI #MarketResearch" https://t.co/LuLOFhnJBE

[K2 Global Comm @k2gcomm]

"Leverage global impact to build presence across industries worldwide." #GlobalPR #TechComms" https://t.co/5bCGdzD1RX

[K2 Global Comm @k2gcomm]

Your CFO doesn't buy potential; they buy "proven." Use third-party evidence to turn your marketing cost into a strategic investment. Evidence > Opinions. https://t.co/lBGx1PTl7p

[K2 Global Comm @k2gcomm]

Content is only sales enablement if it actually enables sales. If your reps aren't using it, you didn't write it for them. https://t.co/lYLHuUmQEW

[K2 Global Comm @k2gcomm]

Launching a paradigm shifter. 🌊 Review the strategy behind SURF Security’s massive market entry. #ZeroTrust #TechLaunch https://t.co/U5Wmj4iSXj

[K2 Global Comm @k2gcomm]

If your pitch is "We have more features," you're training customers to replace you for a cheaper competitor with similar specs. In B2B, being "better" is a trap. Being "the only one who understands the problem" is key. https://t.co/yZ859q7a2p

[K2 Global Comm @k2gcomm]

Thanks, 50Pros!

K2 has been named one of the Top Firms for Spring 2026!

If you need public relations, content, social media, or inbound marketing services, please feel free to reach out.

Remember, the LLMs prefer third-party endorsement, also known as PR..

[K2 Global Comm @k2gcomm]

Friction is the enemy of the B2B deal. If your buying process requires a PhD to navigate, you're losing money. Simplify the committee's life. https://t.co/zeHGMZZy34

[K2 Global Comm @k2gcomm]

Our COO Amy Kenigsberg has been featured in Global Biz Outlook magazine as one of the Most Dynamic Women Inspiring Growth in 2026.

Go to page 19 to start reading!

https://t.co/LY8BdFEx5k

[K2 Global Comm @k2gcomm]

Specs tell. Benefits sell. If your pitch deck is 80% screenshots and 20% outcomes, you're doing it backward. Sell the "Aha!" moment, not the "How-to." https://t.co/XFDq49Dj0B

[K2 Global Comm @k2gcomm]

If you don't promote marketing's wins internally, no one else will. Prove your value to the C-suite every single month. https://t.co/Vww237kbic

[K2 Global Comm @k2gcomm]

Friction kills conversion. If your content is gated, your reach is limited. Give your best ideas away to watch your authority grow. https://t.co/yaoFzDwTY9

[K2 Global Comm @k2gcomm]

Don't have tons of time to compose, edit, network, contact journalists/analysts, set up systems, research media, etc? Hire a PR pro! https://t.co/kWqQgIMSdm

[K2 Global Comm @k2gcomm]

It's always great to get reinforcement of our "What's in it for me" philosophy on communicating your value to your potential clients:

"True value isn’t what your product does. It’s the result your customer believes they’ll achieve by using it.” - Mike Wilkinson

[K2 Global Comm @k2gcomm]

Boost engagement by acknowledging and celebrating victories. Recognizing individual and team accomplishments creates a positive work environment. #EmployeeRecognition #SmallWinsMatter #InternalCommunications #EmployeeCommunications https://t.co/y8IaMVWOg1

[K2 Global Comm @k2gcomm]

“True ABM is the strength and alignment between sales and marketing.” - Andy Bacon, B2B Marketing Consultant https://t.co/UpsCMBTGjK

[K2 Global Comm @k2gcomm]

B2B marketing is ever evolving. Are you ready? https://t.co/m9gMB3z9qR

[K2 Global Comm @k2gcomm]

Build a Passionate Community to Support Your Business https://t.co/8H4PsCmtJ3