Jordan Berry mentioned the traditional method of listing multiple locations on a website. Who still uses this method, and who has switched to a geolocation system?
"We're removing things like the busy work and we're… putting that onto AI and then when it's time to escalate back to a person, we're then handing it off to a person." — Ernesto Cullari
🔟 What about loans? If you’re leveraged, your actual cash flow is lower until you pay down debt. Plan for this—your number of NOIs needs to account for loan payments!
8️⃣ The magic formula for how much laundromat “value” you need:
FI Number x Market Multiple = Total Value Needed
Typical multiple? About 5x NOI (Net Operating Income).
E.g. Want $50k/yr? You need $250k worth of laundromat value.
Want $150k/yr?
7️⃣ Your retirement? Comes from what Jordan Berry calls “The Income Floor.” Like rental income or dividends, it’s the cash you get from laundromats, no matter what you’re doing that day.
5️⃣ There are 3 levels of FI:
Lean FI: Bare-bones—you’re covered, but no frills.
Normal FI: Covers your current lifestyle.
Fat FI: Covers all the above plus luxuries, travel, boat, hobbies, etc.
6️⃣ Plug in YOUR numbers! Example:
Lean FI = $50,000/yr
Normal FI = $100,000/yr
Fat FI = $150,000/yr
But YOUR number is what matters. Use your own data, not someone else's.
4️⃣ The ONLY number that matters:
Your FI (Financial Independence) number = the annual income needed from laundromats to cover YOUR actual life expenses. Not a net worth, not some influencer's goal.
3️⃣ The mistake: People say "I need 10+ laundromats!" But why? For most, it’s just a random, impressive-sounding number from social media. Jordan Berry’s question: What life do you actually want?
2️⃣ Quick Backstory: Jordan Berry isn’t just echoing the hype—he’s run LaundromatResource, interviewed hundreds of operators, and done 1,500+ consulting calls. Real insight > empty promises.
1️⃣ You keep hearing boring businesses (like laundromats) = financial independence and early retirement. But with today’s prices and competition, what does the math ACTUALLY look like? Jordan Berry breaks down the numbers.
"The customer experience all the way through and just kind of making it easy. You're meeting them where they're at with an ad. The website's in their language, and then you say, 'here's the closest one of us to you.'" — Jordan Berry
"What you don't want is for your client, your customer to be looking through and trying to figure out physically which one is closest to them." — Ernesto Cullari