New strategy for abandoned cart + checkout is ripping ๐ฅ
> 3 designs based emails + 1 text based from founder
> 1 sms nudge
> Dynamic blocks above the fold
> Sent across 3-4 days
You should be collecting one variable at a time for sign-up forms.
You're losing out on new customers every day if you're asking for their email, phone number, birthday, full name, favourite colour, their pet's name, etc.
Reduce the friction and create these single forms:
Crazy to think there are agencies way ahead of me, doing the bare minimum.
Wrapped up an audit for a brand managed by a very big agency, with 3 flows (welcome, browse, and checkout), 1 basic sign-up form, and 1-2 campaigns per week (no cadence)...
The bar is so low man.