Leeza Rods

An e-commerce and shopify veteran. Coffee Lover. Author at

[Leeza Rods @LeezaRods]

#ContentWriting Tips:

We analyzed a lot of keywords❌
We analyzed 5 million keywords✅

Write top-ranking content❌
Do you want to write top-ranking content?✅

SEO tips to increase organic traffic❌
SEO tips that I used to increase traffic on my website✅

[Leeza Rods @LeezaRods]

If you want to engage customers through content marketing and build relationships with them, you must be consistent and consistent.

[Leeza Rods @LeezaRods]

Have you thought about experimenting with Pinterest content? Here's an eye-opener for you: Sixty-four percent of Pinners say they use Pinterest to shop.
https://t.co/olYikYYInO

[Leeza Rods @LeezaRods]

How to grab an opportunity:

Foresee things instead of evaluating their present state.

[Leeza Rods @LeezaRods]

Tips to use #Instagram for #LocalTargeting:

1/ Use relevant geotags and hashtags
2/ Partner with local influencers
3/ Run Instagram Ad campaigns

[Leeza Rods @LeezaRods]

So

🚫 Don't hide dates
✅ Update your content

Because hiding dates won’t make your content evergreen, updating it would.

[Leeza Rods @LeezaRods]

#SEO

Should you hide dates from your content?

No 🚫

Here are 3 reasons why:

Thread 🧵

[Leeza Rods @LeezaRods]

3/ Hiding dates can result in a *poor user experience*, and your rankings will eventually decline.

Suppose you search for “best SEO practices,” how you will feel if you land on a page with SEO practices from 2015.

[Leeza Rods @LeezaRods]

Ahrefs disavowed all links to a few pages to check how backlinks would affect SEO @ahrefs

Study result: 22% drop in traffic within a few days
https://t.co/wrfDudWK1K

[Leeza Rods @LeezaRods]

Bonus #SEO Tip:
By looking at backlinks possessed by the top-ranking pages, you can have an idea of the keyword's "ranking difficulty" as well.

[Leeza Rods @LeezaRods]

#SEO 101:

To know the search potential of a keyword, consider the average traffic of the top 3 search results instead of search volume.

Thread 🧵

[Leeza Rods @LeezaRods]

Top reasons behind this difference:

1/ A webpage ranks for multiple related keywords
2/ Page Authority (Quantity and Quality of backlinks)
3/ Domain Authority

[Leeza Rods @LeezaRods]

Title crafting is a considerable thing.

Just adding a hyphen (-) in your post title can increase clicks by 9%.
https://t.co/8pqjZaKcXi

[Leeza Rods @LeezaRods]

Don't wait and expect to become an expert just by 'watching or reading'

You can learn 10x faster by 'doing'

#experience #growth

[Leeza Rods @LeezaRods]

#ContentWriting Tip:

Writing a catchy title doesn't have to mean writing clickbait.

It may result in increased CTR in short-term, but it may lead to:
- Lost audience trust
- Increased bounce rate
- Ranking drops

[Leeza Rods @LeezaRods]

#SEO

Can the location of a link on a page affect your Google rankings?

I think 'crawl ability and 'anchor text' are the key things to consider, location hardly matters.

[Leeza Rods @LeezaRods]

Quick #SEO Tip:

Build relevant internal links from existing to newly published pages.

Why?

1/ It helps Google to find and index the page.
2/ It can pass link authority to the newly published page.

[Leeza Rods @LeezaRods]

For every business, delegation is necessary for growth but is often mistaken.

✅First, do it yourself, then delegate to others.

If you don't know how it's done, you can't get it done by others either.