Legacy Experiences

Leaving Lasting Impressions

[Ben Zises @bzises]

If you’re an aspiring angel investor, let me share a hard truth that takes most investors years to learn…if ever.

Most founders don’t care about the difference between one angel check and another… it’s all just capital.

But, what may look like a barrier to entry is actually an opportunity to differentiate yourself.

If I were to give one piece of advice to any new or aspiring angel investor, it would be this:

Be helpful.

There’s no reason to overcomplicate it. The reason most angel investors are unremarkable is because they don’t provide much value after wiring the money.

Sure, they might make the occasional introduction or offer periodic feedback. But, it’s only outstanding effort that drives outstanding results.

For example, if I’m writing a check to a startup company, this is what I promise to that founder:

1. I’m going to read

I’m going to read every investor update, news article, press release, social media post, blog post, and any other document important to the company.

This way, I’m aware of all the most important information before our calls.

2. I’m going to engage

I’m going to respond to every investor update. If you make an ask in that update, I’ll do everything I can to help. I’ll also make any relevant introductions — My network is your network.

3. I’m going to promote

I’m going to be your biggest fan, your greatest champion, and your loudest brand ambassador. I’ll be a referral machine for your business. I’ll promote you and your company to my audience of 50K+ people across email, Twitter, Instagram and Linkedin.

4. I’m going to operate

I’m going to help you with any of your operational challenges as you scale. I’ll review pitch decks, edit investor updates, and advise on go-to-market if necessary. If you’re experiencing a roadblock, I’ll offer my expertise to help you tackle it.

Because, at the end of the day, an angel investor is only as successful as their portfolio companies.

Do you want to be a world-class investor?

Be helpful.