Orka is growing 🚀
We’re hiring our first full-time employee.
We’re looking for a Founding Operations Manager in LA to work directly with me and Nash on the day-to-day of building the company: production, supply chain, inventory, freight, vendors, accounting workflows, and all the unglamorous but critical systems that make the business run. This is a true early-stage role: wide scope, real ownership, a lot of ambiguity, and a front-row seat to building a CPG brand from the ground up. Apply below! DMs are open too
https://t.co/MVGI8Iy5aA
Take a break from hating Meta and Big Tech today and get mad at Big Cookware.
Groupe SEB and Meyer are suing + trying to silence @CarawayHome for marketing that they sell non-toxic cookware.
Big cookware claims they don’t use forever chemicals and that there is no issue. I believe in Caraway’s mission and that they are on the right side of history.
Thanks for fighting the good fight Jordan. Linking Caraway’s petition in the comments.
The prediction market for people building consumer brands.
Trade YES/NO on launches, M&A, retail wins. Play money. Real signal.
Closed beta is open. Request access → https://t.co/UMLjAgFnS6
I'm in line for Hero Market, the closed-beta prediction market for people building consumer brands.
Play money, real signal. Join from my link and we both skip past everyone who hasn't referred: https://t.co/78VojCQQBt
Start of 2026 I tried to build our own @motionapp_ .
A centralized creative hub for the agency. Analytics, memory, brand kits, copy generation, all wired together off the analytics dashboard.
The reason: I'd come to believe the central nervous system of a performance agency is creative.
Not media buying.
Not measurement.
Creative.
The team building, testing, and iterating on ads is where every dollar of return compounds, so that's where the hub needs to be.
Killed the project a month in.
Motion features faster and better than we can ever spec them. The way they take in feedback and turn it around is unmatched. One of the best product teams in DTC right now and I don't say that loosely.
They've genuinely changed how DREAMLABS operates. Our creative ops, our reporting cadence, our brief loop, all of it runs through Motion now.
Half the "build or buy" calls I've made this year have been "do we build this or does Motion already do it." Almost always Motion.
No this is not a paid post. Just giving @rezakhadjavi and the team their flowers. Mind blowing how good this team is.
Start of 2026 I tried to build our own @motionapp_ .
A centralized creative hub for the agency. Analytics, memory, brand kits, copy generation, all wired together off the analytics dashboard.
The reason: I'd come to believe the central nervous system of a performance agency is creative.
Not media buying.
Not measurement.
Creative.
The team building, testing, and iterating on ads is where every dollar of return compounds, so that's where the hub needs to be.
Killed the project a month in.
Motion features faster and better than we can ever spec them. The way they take in feedback and turn it around is unmatched. One of the best product teams in DTC right now and I don't say that loosely.
They've genuinely changed how DREAMLABS operates. Our creative ops, our reporting cadence, our brief loop, all of it runs through Motion now.
Half the "build or buy" calls I've made this year have been "do we build this or does Motion already do it." Almost always Motion.
No this is not a paid post. Just giving @rezakhadjavi and the team their flowers. Mind blowing how good this team is.
INTRODUCING BEACON.
Most business owners get terrible financial advice to run their business. They don't understand their numbers inside out. So we @FlexSuperApp built a financial advisor as part of our broader team of finance agents.
You get an "IG story" like view on your business. Delivered once a week on Monday. Disappears in 48 hours.
No dashboards. Analytics. Only available to the CEO.
Available now.