@DaveDiederen yeah, you're right. Not just liquid codes...everything from docs to Figma files, etc. & judging by the engagement, it seems to be working
@VinceNijhof At your spend level, do you see organic mainly driving warmer audiences for paid or do you think it directly impacts algo efficiency (CPMs, delivery, etc.) as well?
@realdevdp_@EcomMame Early results can be misleading, especially if the sample size is small...
Give it enough time to reach statistical significance. But if the drop is drastic and persistent, it might be worth analyzing why before continuing the test
@realdevdp_@EcomMame Just throw it into a A/B test calculator like the one from CXL...it does all the work for you.
Filling it out is pretty self-explanatory, and most values (like confidence level or power level) are fine as they are pre-selected