EcomHunter

scaling with illegal roas

[cole @wyacole]

How it feels to have a gift for someone but you can't tell them yet

[shouko @shoukointech]

Naval Ravikant: You should live your life like a lion

[EcomHunter @HunterEcom5783]

@bayneframer DRIP

[ceo.mo @ceo_mohamedz]

how it feels waking up and opening shopify, ads manager, slack, and discord

[EcomHunter @HunterEcom5783]

@pwegner_success Wie würdest du mit den Mitarbeiter umgehen? Kündigen? Kritisieren?

[Anze Markovic | Performance Creative @anzedetn]

Creative Decision Making 103

When you have 3-4 winning creatives, this is how you decode which winner deserves more variations and a full creative family behind it:

Good ROAS but Warm Audience Only = Capped Winner

If it’s pulling results mostly from remarketing, it’s not scalable.

- Signal: High ROAS, high frequency, tiny audience pool
- Move: Leave it running, don’t build variations. This is a supporting ad, not a scale driver.

Good ROAS + Strong TOF Delivery = Worth Testing Variations

Now the question becomes:

Is it working because of execution or because of concept?

- Signal: It’s performing on cold traffic, not just warm.
- Move: You now test why it’s working before you invest in creative volume.

The angle, the creator, or the execution.

If the angle is working, it means the idea is strong. You build new scripts around that same core angle.

If the creator is performing, it means their relatability is what’s carrying the story. In that case, test new angles with the same creator.

If the structure is converting, then the mechanics are right. Keep the structure the same, and experiment with visuals, angles, or delivery.

“Edge Case” Winner = Fix Before Scaling

If you’re barely hitting target CPA  (ex: target $50 and you’re at $48)

Scaling will push it past the profitable threshold.

- Signal: It’s on the edge of breaking
- Move: Improve first (CTR lift, tighter scripting, stronger opening)

instead of scaling what’s already fragile.

The Rule:

Don’t scale a winner until you know why it’s winning.

Once you know the driver behind the win, you know what kind of creative family to build:

If the concept is the driver → this creative can likely support 10+ variations

If the execution is the driver → it’s a one-off and will break when you replicate it

[EcomHunter @HunterEcom5783]

@ArijanJanes 50

[Brock @BrockEcom]

This is how I get a weeks worth of work done in a day.

Most of you know what deep work is..

A lot of people say your brain maxes at 4 hours of deep work.

WRONG.

Let me explain…

I wake up in the morning groom, drink, water, get a bit of sunlight, and then I get straight to work.

The key to this is I’m not stimulated at all so my mind is in the optimal state to focus and work.

I work for 3-4 hours in the morning with no distractions or stimulants. Just me and my laptop.

I then go to the gym (don’t listen to music) shower, and then eat steak, eggs, and avocado. NO CARBS.

Now most people would say you can’t do another deep work session at this point but they’re wrong.

This is where stimulants like caffeine and nicotine come into play. I use them as a tool to push my brain to do more work.

After I drink my 3 cups of coffee, and smoke a Padrón it’s straight back to work.

No distractions, just me and my computer for 3 more hours.

The key to all this is not frying your dopamine receptors before you work.

After all work is done, I eat carbs, blast music, hangout with hoes, etc.

But if you did all that before working it would be 10X harder to focus as your dopamine would be spiked.

[EcomHunter @HunterEcom5783]

@TimpanoDante TEAM

[Dante Timpano @TimpanoDante]

Most brands never hit $1M/mo.

It's not the ads, it's the lack of a solid creative system.

To scale massively you need to increase output, but if quality drops off a cliff you'll never scale consistently.

No team. No process. No shot at $1M/mo.

Just put together a full breakdown of how I manage my creative team to do $20m/yr with my brand.

Like + RT + comment "TEAM" (must be following) and I'll DM it to you.

[Sim @SimScaler]

You are FAILING on Meta because your mindset is cooked

You’re overthinking unimportant shit
ABO vs CBO
1 ad set vs 2

None of it matters if your creatives are trash

You don’t need strategy
You need volume and execution

I just wrote a 5 PAGE GUIDE breaking it all down

RT + comment “SEND” and I’ll DM it

(Must be following so i can DM)

[EcomHunter @HunterEcom5783]

@SimRegga Send

[EcomHunter @HunterEcom5783]

@SimRegga CREATIVE

[Sim @SimScaler]

You don’t need “better creatives"
You need a CREATIVE SYSTEM

The guys printing $1M+/month aren’t just filming random UGCs

They’re building ad factories
Launching 10+ variations/week
Iterating based on data
Organizing segments like LEGOs

I just made a guide breaking it all down

RT + Comment “CREATIVE” and I’ll send it

(Must be following so I can DM)

[Aistis 💡 @aistisnotes]

how to come up with 7 figure ad ideas:

one of the most interesting things to look at in eCom ad creatives space is how people are coming up with ad creative ideas.

cause that’s where the whole thing starts.

opening in chess dictates the rest of the game and most of the times the winner right?

if we can predict an outcome of that first move (idea) we can technically control the success rate.

this is the problem with most of ad accounts I get to work on.

they’re looking at the wrong thing. And they’re betting on so called first move.

which comes down to wasted adspend, RAW footage costs, post production spending.

the most typical process would be:
- run through a quick research to understand what my customer wants
- look at what my competitors are running
- see what was working beforehand
- brief up and start the execution

whenever this approach doesn’t work they say “you need volume”.

then you get yourself into more of the same, more of what doesn’t work and you end up in this loophole of “nothing works”.

the thing is,

if we’re looking for that one big thing we cannot see the tiny details. That’s how the brain works.

if I’d throw bunch of lego pieces in different colours and ask to find the grey one you won’t pay attention to any other colours, shapes, sizes. You’d be looking for a grey one.

that’s what happens with your “coming up with ideas” process.

you’re so focused on the angle, the format, the ads library research, review swiping that you cannot tell what’s the big picture that makes everything click.

and if you understand the big picture you can implement it into your first move.

what I mean by saying big picture?

it’s not an angle, not a hook and has nothing to do with UGC.

it’s understanding how your customer thinks and what flow structure makes that “click”.

the process that comes out of it would something like:
- look for language patterns across brands that are few steps ahead of you (skip a top players in your niche)
- understand the awareness of your customer by looking at that language pattern
- look for specific keywords being used in the niche
- come up with the “flow” out of these

by going through this process you’ll be able to understand a big picture while tricking your brain to look at the whole picture rather than a small object in it.

that’s proven to work by me having a luxury of looking at hundreds of ad accounts, their data and how it changes whenever I apply this method.

as an example just a few days ago I jumped on a product and a group of customers I was already aware of. 5min on Canva and that single static ad got NCAC down by 30-50%.

that was possibly only because of the "flow" that I was already aware of.

I hope you’ll use this approach and open up your mind to spot things that truly move the needle.

[EcomHunter @HunterEcom5783]

@Nicknhf talent

[EcomHunter @HunterEcom5783]

@spencepawliw ADS

[EcomHunter @HunterEcom5783]

@FedotOff90 Swipe

[EcomHunter @HunterEcom5783]

I build brands, this means spending 3+ years one one single sku.

You do yourself a big favour if you choose the right product out of the get go.

[EcomHunter @HunterEcom5783]

@ProtossRoss You gotta turn on the notentifixation then