Hi gamers.
Do you remember enjoying playing as Kratos as he ripped his enemies to shreds and banged the hot goddess?
Well guess what, GAMERS! Now you get to play as Kratos' middle-aged wife as she waddles around with a rainbow cube! Aren't you happy gamers?! Doesn't that make you excited gamers?!
Sony designing God of War Laufey:
audience is male
18-35
Story is father / son bonding
you play as a bearded old guy
very masculine
“So let’s make GoW Laufey about a middle aged woman and her gay gelatinous cube sidekick”
I’m sure that’ll really connect with their audience