Lester Sualog

ResTech advocate

[Lester Sualog @LesterSualog]

Thank you @amsrs_au for the feature below:

https://t.co/FwgcfTET7L

[Lester Sualog @LesterSualog]

Really great thoughts on algorithmic decision behavior optimization…when our choices are being “optimized”, someone (ie the business behind the task) is generally designing to keep our attention on something or away from something to better monetize us.
https://t.co/1VwMUYlhdl

[Lester Sualog @LesterSualog]

The Bangkota (coral reef) is the Philippines’ gift to the world at the #expo2020dubai!

Looking forward to visiting this amazing art + architectural piece pavilion when safe travel finally opens up.

https://t.co/id6d1zmYm6

[Lester Sualog @LesterSualog]

Facebook remains the world’s most widely used social media platform, but there are now six social media platforms that claim more than one billion monthly active users each. Four of these six platforms are owned by Facebook.

https://t.co/DgM5oRRx7S

[Lester Sualog @LesterSualog]

Reasons to believe constitute the efforts of the brand team to create a salad of buzzwords with an aim to steal the show from the main course.

So what’s the way to go — stick to the brand’s core benefit as the highlight for everyone in the show.

#brandstrategy #marketing

[Lester Sualog @LesterSualog]

If fear is keeping you from negotiating, it’s time to start using everyday encounters to practice…

https://t.co/jUGymjCrXz

[Lester Sualog @LesterSualog]

The ability to learn is one of the best talents to have when starting a new journey.

[Lester Sualog @LesterSualog]

Take a break from worrying what you can’t control…smile! Happy weekend! 💯🌺♥️

[Lester Sualog @LesterSualog]

Speaking to a CEO today: Do you think it is expensive to hire a professional? Wait for it until you hire an amateur.

[Lester Sualog @LesterSualog]

Silicon Valley used to be the place that one had to be at, now it’s on the internet, it’s happening on Twitter, on Clubhouse , etc. The same could be said of any global hubs as we navigate through the pandemic.

[Lester Sualog @LesterSualog]

You are your own limit! Here’s to unlocking more goals in 2021!

[Lester Sualog @LesterSualog]

It’s the season of great ads to love! Who will make it to 5 stars and be the loveliest of them all?!

[System1 @System1Research]

November is Christmas Ad season. This year's will feel very different.

One thing hasn't changed - we're testing them all. Xmas ads from the US, UK and worldwide, put through our https://t.co/FrtDV9he2Z system.

Who'll read the emotional room and hit 5-Stars? Watch this thread.

[Lester Sualog @LesterSualog]

@ESOMAR Thanks so much for everything! It was a treat to work with the team this year!

[Lester Sualog @LesterSualog]

Thanks to every1 who attended my concept writing workshop yesterday at the Fringe stage of ESOMAR #insightsfestival!

Please message me if you would like to have a copy of the presentation file or if you have any questions.

Enjoy the rest of the festival and stay safe. x

[Lester Sualog @LesterSualog]

Concept writing is not about being artistic, it’s about driving instant meaning.

Join me in my concept writing workshop today, 3pm SG time, at the ESOMAR Insights Festival 2020.

Registration link: https://t.co/wlk2NDX9CD
Promo code:
INSIGHTSFESTIVAL2020_FOC

[System1 @System1Research]

Karen Wolfe, Chief Commercial Officer, gets us underway.

Looking forward to seeing some of most effective ads of the year.

#FeelMore50

[System1 @System1Research]

This cross territory ad with E.T. was our first to score 5 stars in both the US & UK.

#FeelMore50

[System1 @System1Research]

A fantastic night of football and ad testing, with Microsoft coming out on top for the second year running.

Here's our top 5:

1. Microsoft ▶️ 5.3
2. Jeep ▶️ 5.2
3. Doritos ▶️ 5.1
4. Cheetos ▶️ 4.8
5. NFL ▶️ 4.7

The full list will be up shortly at https://t.co/gYwVsU2HFn

[Lester Sualog @LesterSualog]

Ultra short ads, can they build brands? We had this covered and more on how to unlock the key success factors in deploying short ads at our IIeX APAC 2019 paper presentation in Bangkok yesterday.

Thank you for your queries and for your interest in our a…https://t.co/39CQBLIiYt

[Lester Sualog @LesterSualog]

What among your brand assets can be turned into fluent devices? Our award-winning case study will show you so...

#system1 #system1research #fluentdevices https://t.co/MBbCK2z9Mx