Drake just dropped three albums at once: “ICEMAN,” “Habibti,” and “Maid of Honour.”
This move had fulfilled his commitment to Universal, and right now every major label in America and around the world is calling his phone trying to land the most valuable free agent in music history.
He will sign a billion dollar record deal.
Where that happens, nobody knows yet, but it will probably be the first billion dollar deal in music history.
He has frozen the world.
Every executive, every streamer, every label, every competitor is watching this play out in real time.
This is leverage. This is ownership. This is negotiating power at a level the music business has never seen before.
The City of Toronto released a statement that their will be a 10 minute fireworks display at 10:45pm, as part of a private video shoot 👀
Possibly for Drakes ICEMAN episode 4 🧊