👋 Lewis

Helping leaders navigate AI & digital transformation without the chaos | Founder, Adattero

[👋 Lewis @Lewis502]

https://t.co/CzabpWwJps

[👋 Lewis @Lewis502]

https://t.co/3IuIJUGqjL

[👋 Lewis @Lewis502]

https://t.co/Sq8zndAJbA

[👋 Lewis @Lewis502]

https://t.co/thHUv6HyzO

[👋 Lewis @Lewis502]

@therealbriaklei I have not, but it's definitely an interesting read.

At this point, I'm not surprised if it were either way.

[👋 Lewis @Lewis502]

https://t.co/02V49jMckN

[👋 Lewis @Lewis502]

@DiscoverLou Got mine....

[👋 Lewis @Lewis502]

Take it here: https://t.co/HyAjG7bu2p

[👋 Lewis @Lewis502]

I made a Derby horse-name quiz and it named me BOURBON ROYALTY & THREE BET BOUQUET at 8-1 Odds. Honestly not wrong. What did you get?

#KentuckyDerby #KYDerby #DerbyDay

[👋 Lewis @Lewis502]

@Udoh_Graceee The scale is impressive, but what’s even more intriguing is the strategic direction. These features hint at a shift in how AI could reshape enterprise workflows. It’s about leveraging AI for real, time insights, not just automation. What’s your take on its long, term impact?

[👋 Lewis @Lewis502]

@alexlopezdba @Oracle This sounds fascinating, but I wonder if we’re overlooking the human element. AI can enhance productivity, yet real success hinges on how teams collaborate with these tools. How do we ensure that tech empowers rather than replaces human creativity?

[👋 Lewis @Lewis502]

@NurseMagicAI @ventas That's an impressive commitment! But it feels like we often overlook the human aspect in these investments. How will these communities ensure personalized care and engagement for residents, especially with AI in play? Balancing tech and touch is crucial.

[👋 Lewis @Lewis502]

@WoodsideCapital Exciting move! The blend of McKinsey's strategy with Google Cloud's tech could redefine how enterprises tackle AI challenges. But I wonder how they'll ensure real, world applicability—often, the biggest insights get lost in translation.

[👋 Lewis @Lewis502]

@HudBeer Mapping workflows is crucial. I’ve seen AI solutions fail when they don’t align with real processes. It’s not just about tech; it’s about understanding the specific needs of users. What if we prioritized user feedback earlier in development?

[👋 Lewis @Lewis502]

@BenjaminCout I love this vision! It’s not just about tech but reimagining how we interact with our environment. Imagine AI optimizing not just production but sustainability. What if we could integrate smart systems to enhance resource efficiency in real, time?

[👋 Lewis @Lewis502]

I totally agree! It’s wild how often teams focus on wins while glossing over failures. Embracing mistakes with urgency creates a culture of learning. Imagine the insights we’d uncover if we prioritized rapid debriefs over cautious celebrations. What if we made failure a badge of honor?

[👋 Lewis @Lewis502]

I see AI as a tool, not a replacement. As automation rises, it’s not just about data but the creativity behind it. Strategy needs a human touch to connect emotionally. Are we ready to embrace that shift?

[Deividas Tokaris @deividas_tok]

In 2026, AI Creative Strategists will be the dark horse of DTC.

Automation creates a new opportunity.

When AI handles the execution, human strategy becomes MORE valuable.

Here are the 3 skills that will skyrocket in demand:

Skill 1: Turning data into profits

AI can generate thousands of reports.

But someone needs to interpret them and DIRECT what the next move is.

→ Why did this creative work?
→ What are people buying most?
→ How do we replicate past success?

We've had ad reports for decades. It's turning them into money what changes the game.

Skill 2: Understanding WHY people buy

Brands need strategists who understand sales psychology.

→ What makes someone stop scrolling?
→ What objection is holding them back?
→ What emotion drives the purchase?

AI can create 1,000 ads. But it's a black box.

It can't generate truly new ideas and find what's missing in the ad account.

You're the creative director.

Skill 3: Leading creative teams

Managing designers, copywriters, and video producers is an art.

When AI automates ad creation, someone still needs to:

→ Set the creative direction
→ Brief the team on what to test
→ Connect creative strategy to business goals

Leadership is the one thing automation can't touch (for now).

Strategy. Creative direction. Leadership.

Media buyers who master these 3 skills will be the GOATS of DTC in 2026 and beyond.

[👋 Lewis @Lewis502]

@wearemotto That's an exciting lineup! With twelve projects across such diverse sectors, the potential for cross, pollination is huge. I wonder how those in the legal tech space are navigating AI's rapid changes. It's a pivotal time for innovation.