Lewis Folkard

a writer of words that sell stuff online and a lover of old ads that didn't

[Lewis Folkard @LewisFolkard]

It's that time again... another ad breakdown. Quite possibly one of my favourite ads ever.

I have to admit, this was slightly more challenging to begin with - brilliance isn't always obvious.

But, here you go. An effortless read - the ad anyway.

#copywriting #marketing

[Sky Bet @SkyBet]

For the first time in 22 years..

@IpswichTown fans can once again call themselves a Premier League club 🙌

Kieran McKenna is taking #itfc on the journey of a lifetime 🚜

[Ethan Decker @ehdecker]

Is it depressing that 97% of people DON'T want a 'relationship' with your brand?

No. It's FREEING.

Stress less; do more interesting stuff.

[Ipswich Town @IpswichTown]

⬆️ THE TOWN ARE GOING UP! ⬆️

#itfc

[Lewis Folkard @LewisFolkard]

Client: "We've got some testimonials we'd like to use on our website. How do you think you'll introduce them?"

My brain:
Don't say it
Don't say it
Don't say it
Don't say it
Don't say it
Don't say it
Don't say it
Don't say it

Me: “Don’t just take our word for it”?

[Lewis Folkard @LewisFolkard]

@vicpolky Understanding the why behind them can be useful though. Good to have more insights saved up top for - you never know when you might need to use them?

[Lewis Folkard @LewisFolkard]

A classic… but brilliant.

#advertising

[Lewis Folkard @LewisFolkard]

So yesterday this happened…

Every D&AD annual from 1981-2019 now sat on my dining room floor

(Some not shown here)

#advertising

[Lewis Folkard @LewisFolkard]

What even is clarity?

#copywriting

[Lewis Folkard @LewisFolkard]

Okay, I think it's time to start posting here again

[Lewis Folkard @LewisFolkard]

@bpoppenheimer @RyanHoliday I’m pretty sure John Frusciante approaches his guitar playing in a similar way too.

[John Long @janthonylong]

If you want to produce more and better ideas in 2023, consider using a pencil more. Really. There are lots of cognitive benefits to writing by hand--and lots of good reasons to take a break from tech. Here's a 🧵

[Lewis Folkard @LewisFolkard]

@rshotton Real potential to develop some ‘characters’ here

[Billy Oppenheimer @bpoppenheimer]

12 habits and principles for doing your best creative work.

From the mysterious and magical music producer, Rick Rubin:

[richard shotton @rshotton]

Lovely piece from @davetrott on the three principles of advertising and making sure you complete one before moving to the next…

https://t.co/sdwGmnhYvg

[John Long @janthonylong]

I've gotten a number of requests to create a single thread of my "How it started / how it's going" ad series. So here it is.

https://t.co/c5FQmGesr2

[Lewis Folkard @LewisFolkard]

@vicpolky Creative revolution… 👀

[richard shotton @rshotton]

On the upside of a downturn - a counter-intuitive argument from David Abbott about why good agencies do better in tough markets...

Via WSJ ad

[Lewis Folkard @LewisFolkard]

The water in Majorca don’t taste like what it ought’a

[Lewis Folkard @LewisFolkard]

@calursu The million dollar question... just do anything but think of ideas

[Lewis Folkard @LewisFolkard]

Just an FYI... you can't rely on luck to generate ideas

[Lewis Folkard @LewisFolkard]

The Ocean's films are really underrated. Some great tunes to work to too