EUROPA LEAGUE was never the dream.
Not because I didn’t want it.
Because if I’m being honest, I never thought it was possible.
What kid would?
Especially when 12 years ago I was playing non league football in the Ryman Premier and Conference South, just trying to stay alive in the game.
What kid dreams about Europe when, two weeks into the off season, his dad has to tell him he’s been released by Watford F.C. over the phone?
I was heartbroken.
My dad looked at me and said:
“What are we doing tomorrow?”
To which I replied with the words he’d drilled into me my whole life:
“We’re training, Dad.”
So we trained.
Every single day.
My dad emailed every EFL club asking for an opportunity.
One club replied.
One.
That was all I needed.
An opportunity.
@WealdstoneFC and @wwfcofficial , I’ll always be indebted to you.
Then came the move to @SunderlandAFC .
A massive club.
A massive opportunity.
And I couldn’t wait to prove myself.
But 45 minutes into my debut… hooked.
“Rabbit caught in headlights. Waste of money. Get rid.”
Then came the Championship.
“He’s not good enough for this level.”
Then the Premier League.
“Let’s give him a debut and then get rid of him.”
I understood the doubt.
I’ve faced it my whole career.
And truthfully, you doubt yourself too at times.
But I’ve always tried to live by one mindset:
Outwork your doubt.
You don’t always need to see the full journey.
You just need to take the next step.
Then the next one.
And then another.
Even when social media tells you you’re not good enough.
Even when the voice inside your own head whispers the same thing.
Keep working.
Keep learning.
Keep showing up.
Because sometimes the places you end up are bigger than anything your younger self could’ve ever imagined.
To any young player reading this, don’t put a ceiling on yourself too early.
You genuinely have no idea where this game and life can take you.
And to the boys… thank you.
You removed the glass ceiling I’d placed on myself.
What a team.
What a club.
What a fanbase.
Sunderland… rocking all over Europe ❤️🤍
And in the words of Granit Xhaka:
“This is just the beginning.”
Wait till he gets to the next chapter in the book “how to run a football club” written by Dejphon Chansiri titled “sell your house” which is swiftly followed by chapter “it’s them not you”
🗣️ “They’ve got me until I decide to move”
📹 Rotherham United chairman Tony Stewart answers questions about his future and the likeliness of the club being sold.
Full interview 👉 https://t.co/Oocjt0hMXx
#RUFC | @BBCSheffield
The most revealing line in Southampton’s statement is:-
‘We cannot accept a sanction which bears no proportion to the offence… Southampton has been denied the opportunity to compete in a game worth more than £200 million.’
But that completely undermines their own argument.
If the match is worth £200 million and meant everything to the club, then the incentive to gain any unfair advantage was enormous.
And who exactly were they trying to deny that opportunity to?
Middlesbrough.
You cannot simultaneously argue:
1. The stakes were colossal
2. The offence was minor
3. The punishment should be small
The higher the stakes, the greater the importance of protecting sporting integrity.
Costin & Storch have fully brought into this club and city the term lip service really doesn’t even come into it.
Genuinely excited and pleased that my kids will grow up with a far better and far more successful Wednesday than what I grew up knowing.
A new history being made
DB: "It's a pretty big job, the key is prioritising over the summer and you can kill yourself by trying to do everything in one summer. We have to prioritise, it's 80 something days until we kick a ball again"
"I do not want to be a mile wide I want to do things well"
1. The stadium, running water, WIFI, signage, drainage you will have the things you should have. This won't be sexy.
2. The playing squad, working with the Sporting director and going out and being aggressive to get a team together. We will be doing a beauty parade to agents soon. A FOOTBALL IDENTITY !
3. We have to commercialise the football club as this drives the ability to do all of this. We have to be attractive to local businesses. we need to work with the national and international market, everything is for sale front of shirt sleeve, perimeter boards, premium spaces this is the engine that drives it all.
DB: "I fully expect to be here for the long run"
"We won't promise the earth but I just want to to recognise you've got your club back, if we do that we have got a big part of this right"
"We want to create a club that your a proud of, pass down through the generations of your family and have these amazing shared experiences"
"We want to create a team that reflects the area and speaks to you, a team that represents Sheffield. Something we will be working at with the owners and new sporting director in the coming weeks and months"
"I look at it in 5 pieces
1. Fan First and at the heart of everything you do the most important stakeholder
2.Led by identity, and build a culture what makes SWFC 3. The commercial piece and gains to be made we have to be better in all aspects, you don't get good at that without points 1 & 2.
4. A sound operation, you have to be smart and efficient with costs.
5. The football. First team, academy."
@swfc You lot have the benefit of what us Sunderland fans know. The difference before and after DB is night and day. Enjoy falling in love with your club again 💙
Understand that the possibility of a Jamie Vardy return at Sheffield Wednesday has been discussed by the club’s higher-ups...
Personally, I'd imagine Leicester is a more likely destination if he's to venture into League One, though... https://t.co/gAMATJmNXH #SWFC
Are Sheffield Wednesday becoming a professional football club. 🥹
This guy speaks with such profession the things coming to and from Wednesday is massive.
We’re back.
💬 "I can genuinely say he is one of the most impressive men I have met and he has my full confidence as we take this journey together.”
David Storch welcomes the Owls' Chief Executive Officer David Bruce to S6.
Giving my goosebumps for a game that’s already happened and I know the result
Come the boys 😮💨🦉👏👏
Hope next season is like this one, cheering and wining on the regular again.