Lexi Onuscheck

TCU Strategic Communication Student #TCUSM

[Kenzie Malasek @SportsWithKenz]

@Facebook @instagram ... I feel a bit unsure about the direction your platforms are moving. It's common knowledge that consumer needs should always come first but doesn't seem to be the case with intentions of switching IG to a video platform. #TCUSM #instagramdown #SafetyFirst

[Lexi Onuscheck @LexiTCUSM]

@Britopian spoke to my #TCUSM class! We learned about the importance of #analytics and #data driving #content. He discussed the importance of building #personas based on data to understand how to market directly to your #targetaudience.
@TCUStratComm @GuyGolan @Road14Runner

[Lexi Onuscheck @LexiTCUSM]

In class on Thursday, we learned that viral advertisements have many advantages:
1. High attention
2. High credibility
3. Low cost generating free media
4. Relationship building
#TCUSM

[Lexi Onuscheck @LexiTCUSM]

An ad agency found a creative and brilliant way to encourage individuals to get vaccinated. Check out this viral ad: https://t.co/2307HPiEw6
@GuyGolan @Road14Runner
#TCUSM #getvaccinated

[Lexi Onuscheck @LexiTCUSM]

Brand ambassadors increase brand engagement, create unique brand content, and bring positivity to a brand's reputation! https://t.co/jtVnfLfvC5 #tcusm #BrandAmbassador #BrandAmbassadorPrograms @GuyGolan

[Lexi Onuscheck @LexiTCUSM]

Check out my Instagram post on how @glossier is changing the beauty industry! #TCUSM #Glossier #beautystandards https://t.co/Zm6IG0byZp

[Lexi Onuscheck @LexiTCUSM]

Over time, social media evolved into a space for consumers to receive news, conduct research, and for entertainment purposes. Today, we see how social media has resorted to its original purpose: to help people stay connected during COVID-19. #TCUSM https://t.co/m4nAhUQClO

[Lexi Onuscheck @LexiTCUSM]

You can’t have a brand if no one hates you! What brands do you hate?#TCUSM #branding #TCU

[Lexi Onuscheck @LexiTCUSM]

What do you think the most popular social media platform is? #TCUSM #socialmedia

[Lexi Onuscheck @LexiTCUSM]

What is the PESO model?! Paid, earned, shared, owned!! #TCUSM #TCU #FDOC