Li Jiang

Associate professor in marketing at George Washington University

[Harvard Business Review @HarvardBiz]

Draw clear connections between your unique skills and the role you’re interviewing for, and showcase how your experience will allow you to deliver value beyond what other candidates can offer.

Read the full article by Marlo Lyons here: https://t.co/oHBWnWooCD

[Garrett Johnson @garjoh_canuck]

Great podcast! Paul shares early results on publisher revenue performance under Privacy Sandbox.

[Li Jiang @LiJiangjojo]

Our GDPR paper finally came out in the Journal of Marketing Research: https://t.co/2XOnhRO6QS
@ama_journals
GDPR compliance leads to modest negative effects on ad metrics, and web page context can compensate for the loss of access to users’ personal data:

[Li Jiang @LiJiangjojo]

@morewedge @JCRNEWS Thank you for sharing. Research-inactive senior people have no idea of how hard it is for junior researchers to publish in top journals. I really hope we have more research active people in the department.

[Carey Morewedge @morewedge]

When you see what scholars have done, you see the few things that made it through to publication. Here's one fuller picture of the ratio of successes and failures: My 2019-2023 submissions to @JCRNEWS.

Publishing in marketing is not easy.

Note this is on the tail of publishing two papers in 2018 and 2019 that were finalists and winner of the best paper award, respectively.

[Marit Hinnosaar @mhinnosaar]

Excited to see this in print in @Mrktng_Science! Link to the paper: https://t.co/G2tsU24cYz

[Ethan Mollick @emollick]

Noise is a secret destroyer of productivity.

It is secret because it impacts cognition, not effort, so we don’t notice, but a 10db noise increase (from a dishwasher to a vacuum) lowers productivity by 5%. Noise is also greater in poorer neighborhoods... https://t.co/RaIAsSudyY

[Garrett Johnson @garjoh_canuck]

Google's take on its Privacy Sandbox initiative and the core principles that inform it.
https://t.co/kR9CQXF4vg

[Mario Guglielmetti @mario_gug]

Data sharing: the non-economic aspects (data harms)
⬇️
advertising firms, Big Pharma, even health insurance companies buy up this data to do things like run ads, to profile consumers to make determinations potentially about health plan pricing
😶
https://t.co/6me8dfSuMs

[Li Jiang @LiJiangjojo]

@PlanetWordDC Hi, I'd suggest including chatGPT as a display and let people try ChapGPT in the museum

[Garrett Johnson @garjoh_canuck]

Nice piece about FLEDGE, a critical part of Google's Privacy Sandbox proposals.

[Li Jiang @LiJiangjojo]

Thanks GWSB for promoting my Harvard Business Review article on authenticity with
@lesliekjohn
and Maryam Kouchaki. #authenticity #leadership

[The GW School of Business @gwbusiness]

Why does voluntarily disclosing a weakness increase perceived authenticity for leaders? Li Jiang, assistant professor of marketing, answers this question with co-authors in @HarvardBiz: https://t.co/Jx2fF0YbVo

#GWSBFaculty #GWSBExpertise @LiJiangjojo @KelloggSchool @HarvardHBS

[Garrett Johnson @garjoh_canuck]

EU privacy watchdog to Meta: first-party data is off limits for ads personalization https://t.co/Pachyt0oDn

[Garrett Johnson @garjoh_canuck]

The recent Meta #GDPR fine for its use of first-party data for ad personalization is a fascinating car crash💥. The Irish DPA (@DPCIreland) was (partially) overruled by the EU-level EDPB.
🤯Two surprises🤯:
1/3
https://t.co/W3eSADeaCM

[Garrett Johnson @garjoh_canuck]

The App Tracking Transparency recession https://t.co/9fROVcH8yF

[Garrett Johnson @garjoh_canuck]

ICYMI: Great write-up by @criteo sharing its evaluation of Google's Topics API proposal. #cookieless
Some very useful and reasonable suggestions to improve the proposal👇👇:
https://t.co/Svzbv8lLZA

[Carey Morewedge @morewedge]

Why build in #Web3? Ownership of digital objects may change how users view and value their goods and creations.

New @HarvardBiz by @skominers and @Jad_AE.
https://t.co/l8RXZTXMJU

[Ethan Mollick @emollick]

“People stay poor because they lack opportunity. It is not their intrinsic characteristics that trap people in poverty but rather their circumstances.” A large-scale study in Bangladesh shows passing a threshold of assets allows families to escape poverty. https://t.co/GjO5FAlqDt

[Daniel Gould, MD, PhD @DJGould94]

PhD supervisors have two moods:

[Li Jiang @LiJiangjojo]

@tpntweet There are a couple of working papers using the WTP paradigm to assess the value of data, but we know　WTP is subject to contextual factors unrelated to the valuation. How to determine the price then