I recently used ChatGPT to create a list of possible ideas for a brand positioning. It created a bland and expected set of answers. This made it easy to eliminate anything obvious, so we could then get to work coming up with new, more surprising ideas. Genuinely very helpful.
@nickparker Easy to say ‘be bold’ when it’s not your money. Agreed that interesting is a nice place to be. I like to pitch it as ‘be smart’. Most people would choose being ‘smart’ over being ‘bold’.
Reading this article from @danshipper couldn’t be more timely. This quote in particular.
“Creative work means being all alone in your room. Creating organizations means being in every room, all at once. It’s hard.”
https://t.co/HI7d50PtyF
@FullyThoughtOut I keep an individual note for each idea I’m working on. Then just use that note to do my thinking. Jotting down anything that comes to mind.
With a toddler running around this is how I’ll be reading in 2022.
Currently on the reading list:
- Atomic Habits by @JamesClear
- Grit by @angeladuckw
- The Montessori Toddler by Simone Davies
- The Copywriters Handbook by Robert Bly
How to read lots of books:
1. Download 10 books on a wide variety of topics
2. Think of them as collections of essays (chapters)
3. Make it your goal to read one essay per day
4. Always choose the topic that most interests you that day
5. Feel no obligation to finish any
@colly I bloody love an okonomiyaki! I don’t see many places in the UK making them at all. Cook them regularly at home though. Did this one the other day 👌🏻
“Increasingly, the employer of choice for top talent is no employer at all.”
Catching up on a mass of newsletters this morning and this gem from @nick_dewilde is going to be useful.
https://t.co/QJtYZgh5fT
If someone could point me in the direction of the future Mickey Mouse of the NFT world - preferable for about a quid fifty - that would be great 👍🏻
https://t.co/dL3Xtp8o6F
A unique take on our obsession with productivity and love of todo apps that I’ve not come across before.
Comparing it to our historic desire for religion seems spot on.
Thank you @sarahmchappell
https://t.co/wNpErUUMBn