Libertad

[Libertad @LibertadFerrndz]

1 cent less for the company can turn into a lot of money on revenue! Is a great strategy to gain sales #NMKTRCH #MKTIGNEURO #XperientalMkt

[Libertad @LibertadFerrndz]

Social validation is so present in our life’s it even evolves as we do! #XperientialMkt #MKTINGNEURO #NMKTRCH

[Deeksha Manju Prasad @NEUROmkt101]

Evolution of social validation
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Libertad @LibertadFerrndz]

a brands image can be ruined in minutes, that’s why they need to have a reaction plan that reacts even faster #XperientialMkt #MKTINGNEURO #NMKTRCH

[Deeksha Manju Prasad @NEUROmkt101]

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.
~Warren Buffett

The same goes for brand images and how it’s ruined in minutes!
@lets_NEUROmkt #NMKTRCH #XperientialMkt

[Patricia @patriciafg99]

The #Perfume industry constructed such a valuable story for their products, we pay more than 200€\L for it. #NMKTRCH #MKTINGNEURO
#XperientialMkt @lets_NEUROmkt

[Libertad @LibertadFerrndz]

Brand image and identity are not the same thing! The identity of a brand is basically what they stand for and the image is what the consumers think of a brand #NMKTRCH #MKTIGNEURO #XperientalMkt

[Libertad @LibertadFerrndz]

What is the best way to get sales? Just make sure that the price of the product is less that the value of the product. #NMKTRCH #MKTIGNEURO #XperientalMkt

[Libertad @LibertadFerrndz]

What is the difference between price and value? Price is what the consumers are asked to pay and value is what they are willing to pay, that’s why the company need to know the value of their product and set the price based ok that #NMKTRCH #MKTIGNEURO #XperientalMkt

[Libertad @LibertadFerrndz]

When the image of a company gets affected by a scandal they need to react in order to “clean their image”, an example of how to NOT do it is Balenciaga’s Kids scandal. #NMKTRCH #MKTIGNEURO #XperientalMkt

[Libertad @LibertadFerrndz]

Take a look on how humans work, Once one player hugs the fan, everyone does the same! #NMKTRCH #MKTIGNEURO #XperientalMkt

[Deeksha Manju Prasad @NEUROmkt101]

Brands that promotes their audience’s desirable lifestyle as a primary method of resonating with who they are and what they want is called lifestyle branding
#NMKTRCH @lets_NEUROmkt

[Deeksha Manju Prasad @NEUROmkt101]

"Brand is the sum total of how someone perceives a particular organization. Branding is about shaping that perception."
-Ashley Friedlein
#NMKTRCH @lets_NEUROmkt

[Libertad @LibertadFerrndz]

Yes, just likes adidas “Impossible is nothing” which has a very similar meaning and also uses stories of overcoming obstacles to promote it. #NMKTRCH #MKTIGNEURO #XperientalMkt

[Talia Mauro Armani @talia_mauro_a]

Nike's "Just Do It" slogan is a powerful mind mechanism used to connect emotionally with consumers who aspire to be active and achieve goals. Its campaigns often also feature inspiring stories of athletes overcoming obstacles @lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Libertad @LibertadFerrndz]

And this happens pretty often even if we don’t think about it, even with simple things like coffee, Starbucks it’s and example of this #NMKTRCH #MKTIGNEURO #XperientalMkt

[Talia Mauro Armani @talia_mauro_a]

Conceptual consumption refers to the act of consuming ideas, values, and symbols rather than tangible goods or services. @lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Libertad @LibertadFerrndz]

Why is brand image so important? Well, based on the definition of Conceptual consumption, we consume based on mental concepts, judging products based on their physical characteristics or behavior. #NMKTRCH #MKTIGNEURO #XperientalMkt

[Libertad @LibertadFerrndz]

Ever wondered why brand end contract with their ambassadors as soon as any scandals comes out? This is because that person represents the brand and modifies their image. #NMKTRCH #MKTIGNEURO #XperientalMkt#

[Libertad @LibertadFerrndz]

Brands chose ambassador with a type of lifestyle that resembles to the one they want for them! Just like Kia with Rafa Nadal. #NMKTRCH #MKTIGNEURO #XperientalMkt

[Libertad @LibertadFerrndz]

what do we think of when we think of the brand Vans? In sport, skate and young people. This would be the lifestyle of the brand. Which other examples can you think of? #NMKTRCH #MKTIGNEURO #XperientalMkt

[Ankita Ghosh @ankitaghosh07]

Closing your eyes and designing a product happens in reality when you don't do proper market research. Otherwise, your customers will probably end up drinking from this cup!
#NMKTRCH #MKTINGNEURO @lets_NEUROmkt #Management #XperientialMkt

[Ankita Ghosh @ankitaghosh07]

Emotions are essential for rationality, as the mind and heart are interconnected and cannot operate independently.
Cartoon by @theawkwardyeti
#NMKTRCH #MKTINGNEURO @lets_NEUROmkt #Management #XperientialMkt

[Libertad @LibertadFerrndz]

If someone tells you something maybe their facial expression says otherwise! There’s 6 micro facial expression’s that show people’s true reactions! #NMKTRCH #MKTIGNEURO #XperientalMkt