Ankita Ghosh

Marketer in making ✨

[Ankita Ghosh @ankitaghosh07]

@ttindia @t2telegraph @abplive
Please help. Is this fraud?

[Ankita Ghosh @ankitaghosh07]

@aaroananda @MyAnandaBazar @ABPNews @abpanandatv booked Puja e-Pass thru your website & received no link no sms no email. Number listed on website has no incoming calls facility. We emailed on email address provided but no response? Send money back!

[Ankita Ghosh @ankitaghosh07]

@aaroananda @MyAnandaBazar @ABPNews @abpanandatv booked Puja e-Pass thru your website & received no link no sms no email. Number listed on website has no incoming calls facility. We emailed on email address provided but no response? Send money back!

[Ankita Ghosh @ankitaghosh07]

Emotional experience of using a product can make or break its success - designing with empathy and understanding the user's emotions is key to creating a memorable user experience.
#NMKTRCH #MKTINGNEURO @lets_NEUROmkt #Management #XperientialMkt

[Ankita Ghosh @ankitaghosh07]

Consciousness is the wonder that allows us to experience and perceive the world around us, yet it remains one of the greatest mysteries of science as we barely use much of it.
#NMKTRCH #MKTINGNEURO @lets_NEUROmkt #Management #XperientialMkt

[Ankita Ghosh @ankitaghosh07]

Emotions are essential for rationality, as the mind and heart are interconnected and cannot operate independently.
Cartoon by @theawkwardyeti
#NMKTRCH #MKTINGNEURO @lets_NEUROmkt #Management #XperientialMkt

[Ankita Ghosh @ankitaghosh07]

The difficulty in differentiating between two emotions presents a valuable opportunity for marketers to incite calls to action through their campaigns. Eg. Nike's "Dream Crazier" campaign
https://t.co/SffJTet2VH
#NMKTRCH #MKTINGNEURO @lets_NEUROmkt #Management #XperientialMkt

[Ankita Ghosh @ankitaghosh07]

Closing your eyes and designing a product happens in reality when you don't do proper market research. Otherwise, your customers will probably end up drinking from this cup!
#NMKTRCH #MKTINGNEURO @lets_NEUROmkt #Management #XperientialMkt

[Ankita Ghosh @ankitaghosh07]

Only through a strong differentiation can a brand stand out against it's competitors 🥇

[JS @tms_jss]

A successful marketing experience can help build trust and loyalty between the brand and the consumer, differentiate the company from its competitors #NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Ankita Ghosh @ankitaghosh07]

Absolutely 🙌🏻 knowing our customers better helps us position our products better and happy customers always make a brand stronger 💪🏻
@marketoonist
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt #Management

[María NEUROMKTG @MNeuromktg]

🌟If we truly want to know our customers… we need to go deeper. What are their values? What makes them feel alive? How do they make decisions? Are they cat lovers? 🙀 The sky’s the limit! @lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Topaz Booysen @TopazB1]

Discussing the application of #Big5 personality profiling for hyper-tailored marketing messages in @tbs_education class with Dr Sanchez (@lets_NEUROmkt) today. It's not just for #B2B but #B2B too - companies also have character!
#MKTNGNEURO #NMKTRCH

[Eva Etheve @EvaNeuromarkets]

We have a brain with billions of neurons and even more connections but we're still incapable of multitasking.
#Multitasking_is_a_myth
#NMKTRCH #MKTINGNEURO
@lets_NEUROmkt
The only multitasking possible is this one :)

[Topaz Booysen @TopazB1]

🤣and #ExperientialMarketing would be like getting a taste of the latest flavour from a man dressed as a polar bear at the door - a memorable differentiator. #NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Ankita Ghosh @ankitaghosh07]

The Big 5 personality theory provides an insightful framework to help identify the accurate target consumer. The below consumer, eg. has high extraversion & a perfect target customer for @GoPro!
Image: https://t.co/GMgtqJy4yI
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Ankita Ghosh @ankitaghosh07]

Neuro marketing is a fascinating field which combines neuroscience with marketing to help decode consumer decision making processes and create effective marketing strategies.
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Ankita Ghosh @ankitaghosh07]

Brands need to catch the attention of their consumers and make themselves memorable in less than 3-5 seconds. But where's the space? Cartoon by @marketoonist
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Ankita Ghosh @ankitaghosh07]

Tailoring messages increases effectivity of marketing to your audience. Let's take the example of India's food tech giant - @zomato.
Does the photo make you hungry?
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Ankita Ghosh @ankitaghosh07]

Infobesity/infoxication is like standing in an ice-cream parlour and not being able to choose one out of 1000 flavour and topping combinations.
#NMKTRCH #MKTINGNEURO @lets_NEUROmkt #Management