María NEUROMKTG

[María NEUROMKTG @MNeuromktg]

👥🤳Social validation happens through reviews, testimonials, or influencers. It is a phenomenon that can be leveraged by businesses. By sharing positive experiences, they can increase trust, credibility, and loyalty.
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Topaz Booysen @TopazB1]

#Social validation has been around since the beginning of humankind. As herd animals, we can't help but like what others like, whether it is an inspired cave drawing or the latest TikTok trend.

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Laurine Meyer @laurinemeyertbs]

What about the concept of #anchoring ?
It is an arbitrary information (number) that unconsciously influence judgment and decision making… It’s crazy but it’s our brain !

#NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[María NEUROMKTG @MNeuromktg]

Exactly! We can say that happy endings are not just for the movies 😆🎬 they are crucial in marketing as well! A positive experience makes the customer more likely to return 👍 @lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Annabelle @Annabel31178877]

If the product, buying experience, or communication is well run, BUT the end of interaction with a brand is disastrous, this is the part that will remain in the customer's memory. Marketers don't overlook this happy ending! 😉 #MKTINGNEURO #NMKTRCH #XperentialMkt @lets_NEUROmkt

[Deeksha Manju Prasad @NEUROmkt101]

Evolution of social validation
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Deeksha Manju Prasad @NEUROmkt101]

The “Triune brain theory” proposes that the human brain is composed of three distinct evolutionary layers -Primitive, Limbic, and Neocortex,each with its own functions and behaviors.
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[María NEUROMKTG @MNeuromktg]

A bad #brand image is a very tough pill to swallow but ignoring it won't make it go away... it can also harm sales and make people avoid the brand altogether.

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[María NEUROMKTG @MNeuromktg]

🧠 ANCHORING is a tactic used by retailers to make their discounted price seem much more #ATTRACTIVE. Buyers love feeling that they're getting the best DEAL. But sometimes it is all about perception.

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[María NEUROMKTG @MNeuromktg]

STORE or BOUTIQUE?

Having a boutique is associated with #luxury, premium products, and exclusivity.
💎🛍 Brands can have higher prices and still attract customers who are willing to pay more for the perceived value.

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[María NEUROMKTG @MNeuromktg]

"I like it, but I'm looking for more of a status symbol. Any way you can double the price?"

💡🤔 The value of a product isn't exactly determined by the seller, instead, it's all in the customer's head!

@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #XperientialMkt

[María NEUROMKTG @MNeuromktg]

What is brand image? It is how customers perceive brands based on their experiences and previous interactions. We have #emotional and #psychological responses when we hear a brand's name or see a logo!

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[María NEUROMKTG @MNeuromktg]

Completely true! As consumers, we need to be aware of these tactics in order to avoid falling for misleading discounts. 🧐🔍 @lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #XperientialMkt

[Topaz Booysen @TopazB1]

People use comparisons to make decisions. Other options (like the pre-sale price) become the parameters against which we evaluate our choices, which is why that discount always feels like such a bargain (even if it isn't)!
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #XperientialMkt

[María NEUROMKTG @MNeuromktg]

Exactly! Patagonia is not just a clothing brand, but instead a WAY OF LIVING. Activism, sustainability, and ethical practices are some of the values that inspire loyalty in their customers.
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Talia Mauro Armani @talia_mauro_a]

An e.g of a lifestyle brand is Patagonia. It is known for its clothing and promoting sustainability. Customers’ll become loyal fans of the brand, not just for the products, but also for the lifestyle and values it promotes @lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Topaz Booysen @TopazB1]

The holy grail of #branding is to elevate our brands to lifestyle brands, adding value to consumers & profits to balance sheets. Types range from aligning with values & interests (psychographic) to elevating life stages & culture (demographic).
@lets_NEUROmkt #MKTINGNEURO

[Annabelle @Annabel31178877]

#ConceptualConsumption is when you choose @Nespresso coffee rather than coffee from another brand, because you are looking to buy an emotion and not just coffee. And you, which one would you have chosen? #MKTINGNEURO #NMKTRCH #XperentialMkt @lets_NEUROmkt

[María NEUROMKTG @MNeuromktg]

If we change the CONTEXT, we can change the PERCEPTION, and if we change the perception we can change the entire EXPERIENCE. 💥

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[María NEUROMKTG @MNeuromktg]

What do you see? 👁
Do you see a duck or a rabbit? 🦆🐰
It all depends on your PERCEPTION. If we shift our perspective we can see things in a different light.
Context → Perception → Experience

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[María NEUROMKTG @MNeuromktg]

Lifestyle brands are more than just products. They understand the values, beliefs, and aspirations of their consumers. Their products are built around the vision of an ideal #lifestyle.

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[María NEUROMKTG @MNeuromktg]

Why do we feel so good right after buying expensive things? Blame the brain's reward system. 🧠💰🫤 →Shopping can make us release dopamine, but in the end leaves us feeling empty and guilty.

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[María NEUROMKTG @MNeuromktg]

Our expectations of a product don't always match the reality. This is the expectation-reality gap, which can be magnified by conceptual consumption. When we buy the idea of a product rather than what it really is.

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[María NEUROMKTG @MNeuromktg]

I couldn't agree more! Without UX, we risk creating products and services that are confusing, frustrating, and will ultimately fail to meet the needs of our target. I still can't figure out what it says 😆 @lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Deeksha Manju Prasad @NEUROmkt101]

Here’s the best example of why we need UX research is important!

Like what does it even say?!?