Lidia Feraco (she/her)

#WomanInBusiness | #Professor |#EconomicDevelopment | #Partnerships | #SalesAndPerformanceMarketing | #CMAMARTECH | #Wanderlust | #DIYDiva | #Foodie

[Lidia Feraco (she/her) @LidiaFeraco]

Our @CityKitchener’s Economic Development team & Mayor Berry Vrbanovic @berryonline were at the official ‘unveiling’ of a new 360,000 sq.ft. industrial building. Check it out! Contact me if you’re interested in leasing. #CommercialAndIndustrialPropertyKW

[Lidia Feraco (she/her) @LidiaFeraco]

Changes to International Student Program aim to protect students - https://t.co/DDknO7P8Xl https://t.co/508WurIQ5r

[Lidia Feraco (she/her) @LidiaFeraco]

I’m challenged in saying ‘Happy’ Canada Day this July 01st 2023. Canada’s history began long before the first Canada Day. Its name originates from the Iroquoian word "kanata," meaning village or settlement. Canada’ is part of ‘Turtle Island’ (known to non…https://t.co/VkLLUK13os

[Lidia Feraco (she/her) @LidiaFeraco]

June 21 = National Indigenous Peoples Day. Take time to celebrate the strength, resilience, history and wisdom of Indigenous People.

#nationalindigenouspeoplesday #nationalindigenoushistorymonth #conestogacollege #conestogabiz https://t.co/q5HZqmQOBs

[Lidia Feraco (she/her) @LidiaFeraco]

My mantra / requirements ⭐️

(Echoing @amartin_1 & @jollytottweets) https://t.co/vOlNtSdrjI

[Lidia Feraco (she/her) @LidiaFeraco]

Congrats lululemon! Brilliant dupe culture campaign 👏 Bravo for strength marketing; reenforcing USP & key competitive differentiators at all cost. #powerofbranding https://t.co/XpMYguydyW

[Lidia Feraco (she/her) @LidiaFeraco]

I absolutely love BBH Dublin’s genius digital ad experience for TESCO’s newest store launch (-fyi it’s not AI driven and it’s brilliant!)

#creativemarketing #leadgeneration #digitalexperiences #personalization Tesco BBH Dublin https://t.co/jcMgvUch9Y

[Lidia Feraco (she/her) @LidiaFeraco]

I’m excited to share that my certification for the Carbon Literacy Project has been approved by the United Nations Global Compact Commitee. A special shout out to my cohort of this class!

Climate change affects every aspect of our lives. Check out the c…https://t.co/2YVUV9b7cy

[Lidia Feraco (she/her) @LidiaFeraco]

Find a reason to smile!
#Milliondollarsmile https://t.co/afjflmcrE0

[Lidia Feraco (she/her) @LidiaFeraco]

Check out the final piece of my 3-part blog series, published by Canadian Marketing Association. It features the importance of increasing the representation of women in MARTECH, in particular those who study STEM.

There’s a great interview with @jessmcel…https://t.co/yMdoKNk7TI

[Lidia Feraco (she/her) @LidiaFeraco]

Bravo! So very proud of our President John Tibbits ⭐️ Kudos on so many significant accomplishments.
#CitizenoftheYear Conestoga College https://t.co/t1JbWMjVIf

[Lidia Feraco (she/her) @LidiaFeraco]

Check out Part 2 of my 3-part blog series on increasing the representation of women in MARTECH. (-Brought to you by the CMA’s Martech Council).

#softskills #hardskills #girlsinstem #womenintheboardroom #cmamarketer Canadian Marketing Association https://t.co/lSKePBSF6v

[Lidia Feraco (she/her) @LidiaFeraco]

March 08, 2023’s International Women’s Day (IWD) theme will line up with the United Nations 67th Commission on the Status of Women priority theme, "Innovation and technological change, and education in the digital age for achieving gender equality and the…https://t.co/yGW5f3GkJG

[Lidia Feraco (she/her) @LidiaFeraco]

Accenture predicts retailers will continue to invest in social commerce opportunities, driving global social commerce sales to $1.2 trillion by 2025, nearly tripling 2021 levels.

Because of the ability to increase engagement and hyper-target customers, M…https://t.co/uMZQAlWqhg

[Lidia Feraco (she/her) @LidiaFeraco]

Amazon staff to use shares for homes - WOW! What other organizations will jump on that creative bandwagon?
#shares #homeownership #amazon https://t.co/ZMB7ihWaiM

[Lidia Feraco (she/her) @LidiaFeraco]

Generative AI is set to have far-reaching implications for the $5.920 trillion global ecommerce sector, especially in mobile, social, and voice commerce.

If you’ve been following all the hype, generative artificial intelligence, and in particular ChatGPT…https://t.co/cjgxIO3TVt

[Lidia Feraco (she/her) @LidiaFeraco]

Conestoga participates in Canada’s largest skilled trades scholarship program.

Conestoga is among 10 Ontario colleges chosen to participate in a new scholarship program that will support students pursuing careers in the skilled tr…https://t.co/jQ5xQdMoph https://t.co/ZqiBssdnfm

[Lidia Feraco (she/her) @LidiaFeraco]

Read my recent article for the Canadian Marketing Association on 'Business Transformation in 2023: Chatbots'.

Special shout out to Jamie Beach @ Interac Co@JamieBeachots Harvard Business Review #businesstransformation #chatbot…https://t.co/0g0pgzHMEO https://t.co/aE2zOtlYzw

[Lidia Feraco (she/her) @LidiaFeraco]

I am sharing this PODCAST https://t.co/yHpN9ZhXc6 with my Int’l Marketing Communications student network + new immigrants to Canada who have majored in MARCOMM or have previously worked in a MARCOMM capacity in their native country.

Excellent & relevant…https://t.co/HaqFEPuKqS

[Lidia Feraco (she/her) @LidiaFeraco]

Black History month honours the contribution and legacy of Afro-American people. We continue to advocate and share awareness stories, in recognition of their sacrifices & civil rights. Below are my black heroes:

* Martin Luther King (MLK)Jr. was a social…https://t.co/YDc2GIPdAi