This is the fastest-growing digital media channel in the world…
It's right in front of you.
I'm talking about RETAIL MEDIA!
Retail media lets you place targeted ads directly where people shop – online and in-store.
And it’s booming.
A recent report by GroupM shows retail media is expected to grow by 17.5% this year.
(Source: GroupM, 2024 Global Midyear Forecast)
By the end of 2024, it is expected to represent 15.1% of global ad revenue.
eMarketer expects this growth to continue through 2027:
(Source: Insider Intelligence | eMarketer Forecast, Nov. 2023)
Retail media isn’t just a trend, it’s the future.
Here’s why it’s a game-changer:
* Massive Reach: Tap into the huge customer bases of major retailers.
* Laser Targeting: Retailers know exactly who buys what, so your ads reach the perfect audience.
* Wide Open Wallets: People browsing retail sites are already in buying mode, making them more likely to convert.
* Happier Customers: Relevant ads at the right time can actually improve the shopping experience.
By leveraging the power of first-party data, retail media can improve targeting, engagement, and conversions.
84% of U.S. marketers say they are more likely to invest in retail media because of third-party cookie deprecation (eMarketer).
With its rapid growth and significant impact on advertising revenue, it’s an opportunity you don’t want to ignore.
The best local SEO tools:
1. Semrush Listing Management Tool
2. Growthbar
3. Georanker
4. Yext
5. Semrush Position Tracking Tool
6. Synup
7. BiQ
8. Localo
9. Google Business Profile
10. Google Ads Keyword Planner
11. Google Search Console
12. Google Analytics
13. Google Trends
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