Lily Shia

Lily Shia
University of South Carolina - International Studies and Retail
RETL 369 Section 3 Fall 2026
personal interest- thrifting and sustainable fashion

[Lily Shia @LilyShia369]

Ulta Beauty says shoppers referred by AI platforms convert at twice the rate of other visitors. That proves these shoppers are not just browsing, they are ready to buy. Brands that build trust before the click and deliver after it will have the advantage @RetailPro369 X4

[Lily Shia @LilyShia369]

The future of search is already here. Shoppers are turning to AI for product recommendations, so brands need more than keywords to stand out. Clear product details, credible content and a seamless website experience are becoming essential for visibility.

[Lily Shia @LilyShia369]

This post targets Gen Z girls on TikTok who love fashion but sometimes need outfit inspo. They value being trendy, unique, and getting ideas from friends. The relatable humor makes Free People feel more like a friend than an ad, which helps build connection.

[Free People @FreePeople]

"thanks I made it myself"

[Lily Shia @LilyShia369]

“murder your thirst” identity makes an ordinary product like water recognizable and culturally distinct. Promotion works best when it reinforces a clear position not just when it gets attention. Which retailer do you think owns the clearest position in your mind?
X3 @RetailPro369

[Lily Shia @LilyShia369]

LIQUID DEATH☠️‼️ shows even bottled water can stand out by positioning itself like an edgy entertainment brand. A brand must decide the position it wants to own in customers minds then build its message around that

[Lily Shia @LilyShia369]

@BellaLynch2803 love how you used all caps really grabbed my attention with the picture and the threads below such a great post!

[Lily Shia @LilyShia369]

@Stellagracegray absolutely love how you incorporated the pinterest board truly shows off the brands marketing strategies!

[Lily Shia @LilyShia369]

Many companies don’t have the budget to send someone to space, but that doesn’t mean branded entertainment isn’t the right choice. The idea is to create engaging experiences that connect with your brand’s identity while adding consumer association.
@RetailPro369 X2

[Lily Shia @LilyShia369]

It’s not uncommon for companies to use entertainment to advertise a product, but Red Bull has taken this strategy a step further by turning the entertainment itself into marketing. At this point, many people view Red Bull almost as a media company and not only as energy drinks.

[Lily Shia @LilyShia369]

One of the most extreme examples is Red Bull Stratos in 2012, when Felix Baumgartner free-fell from the stratosphere. Millions saw Baumgartner covered in Red Bull branding and viewers associated the stunt with the company, leading to massive exposure and #brandrecognition

[Lily Shia @LilyShia369]

@samanthamuld369 @RetailPro369 I totally agree. They know which products their market wants and puts them at a lower cost point they can afford.

[Lily Shia @LilyShia369]

@MalloryRiske @RetailPro369 I completely agree, they keep up with what their demographic wants very well. S3

[Lily Shia @LilyShia369]

@RetailPro369 I think the brand Abercrombie and Fitch is doing particularly well. They had a resurgence that made their pieces look more elevated and mature, but at the same time has grown with their Gen Z audience. S3