University of South Carolina
Major: Communications
Minor: Retail, Media Arts
Concentration in Data Analytics and Visualization
RTL 369 Section 3, Fall 2026
The lesson for retailers: being recognizable gets consumers to notice you but creating strong associations gives them a reason to remember you. Great promotion builds both. #RetailMarketing#RetailPro369
Black-and-white stripes? Sephora! Glowing, colorful products? Sephora! Seriously, what can’t they do? From finding your perfect bronzer shade and giving you a flawless makeover to completely refreshing your skincare routine, Sephora is your go-to for all things beauty!
Sephora turned beauty shopping into an experience. Consumers associate the brand with discovery personalization community and finding something new. That’s brand association!! #BrandGrowth
The lesson for retailers: being recognizable gets consumers to notice you, but creating strong associations gives them a reason to remember you. Great promotion builds both.#RetailMarketing@RetailPro369
Sephora turned beauty shopping into an experience.Consumers associate the brand with discovery, personalization,community, and finding something new. That’s brand association! #BrandGrowth
I believe that brands like edikted, Princess Polly and Artizia are understanding the Gen Z consumers better than most because they understand what girls in Gen Z are looking for. Also they are making new trendy clothes, their website is interesting and engaging. The way they are organizing and adding new pieces are such positives and exactly what Gen Z is looking for. S3