Lisa Kalscheur

CMO @Notarize. OG Tech exec. Former New Yorker and Los Angeleno in Seattle with a Mainer and two wildings. Aspiring workout fanatic.

[FedEx Office @FedExOffice]

Great news! You can stop chasing down a notary, because our NEW! 24/7 online notary service is here. Get all your important legal documents notarized in minutes on your tablet or smartphone with @notarize℠ https://t.co/7yQqSe2j3c

[Lisa Kalscheur @LisaKalscheur]

A fascinating ‘Day in the Life’ of @SiFarthing our @monetate Head of Strategy & Insights...

[Econsultancy @Econsultancy]

"It’s the implicit decisions that websites make about what to show a customer, that really make the step change in customer loyalty." – A day in the life of… Global Strategy & Insights Director @monetate https://t.co/j532a2ojeX

[Reshma Saujani @reshmasaujani]

Congrats to @AppNexus and @bokelley from me and @GirlsWhoCode. You gave our movement a home and we are forever grateful. Big win for #nyctech https://t.co/ZZ8ejoPFjm

[David Pakman (dpakman.eth) @pakman]

"We led the first institutional round at AppNexus investing $5.7MM for more than 20% ownership. When our investment was announced, I had two other VCs from other firms reach out to me and say I made a mistake backing Brian." Great story of our investment. https://t.co/w32bEqcRmc

[Lisa Kalscheur @LisaKalscheur]

Even after many years in the industry, I still have a lot to learn from my peers. It was an honor to moderate Wednesday's #ThinkContent2018 panel with @Voya CMO Karen Eisenbach and @HersheyCompany Chief Digital Commerce Officer Doug Straton.

[Lisa Kalscheur @LisaKalscheur]

So honored to have @rafat at #ThinkContent2018 in two weeks! https://t.co/WM4WCpEvGI

[Welcome (Now Optimizely) @WelcomeSW]

What drives #disruption? At t #ThinkContent2018 New York, @Rafat, CEO + Founder @Skift, will uncover how small + mighty brands are disrupting industries: https://t.co/hruOXQJurV

[Welcome (Now Optimizely) @WelcomeSW]

"Great storytelling builds bridges." Some excellent learnings from @Platon's keynote session @SiriusDecisions #SDSummit. Connect with @NewsCred CEO @ShafqatIslam, SVP of Marketing @LisaKalscheur + Director of Product Marketing @Dmjarvi there!

[Lisa Kalscheur @LisaKalscheur]

Thrilled to join @newscred CEO @shafqatislam @siriusdecisions #SDSummit next week. Get in touch if you'd like to connect with us there!

[Lisa Kalscheur @LisaKalscheur]

Hard work pays off. I'm thrilled to announce that @newscred has been named a Leader in the new @Gartner_inc Magic Quadrant for Content Marketing Platforms. Congrats to our incomparable Marketing Team and the entire company! https://t.co/Q1InqpojNh

[Lisa Kalscheur @LisaKalscheur]

Fun fact: @newscred launched in 2007 with the mission of fighting #FakeNews. Though our mission has changed, the problem persists: https://t.co/Ehz3JjqpLv

[Lisa Kalscheur @LisaKalscheur]

Impressive turnout of the world's leading senior marketers and CMOs at our SF ThinkContent Innovators dinner. Thank you all for coming and check out those breathtaking #newscred50 books!

[Lisa Kalscheur @LisaKalscheur]

Hundreds are already registered! Don't miss out! https://t.co/OTyYZgUjGZ

[Welcome (Now Optimizely) @WelcomeSW]

In our upcoming #webinar, we share key tips + tricks to optimize your #content marketing strategy: https://t.co/noaa2s8XzX

[Lisa Kalscheur @LisaKalscheur]

There is so much in store for #ContentMarketing this year. Here, @NewsCred shares the top takeaways from @Conductor_Inc's #C3NY conference: https://t.co/p1w9qzr8We

[Lisa Kalscheur @LisaKalscheur]

I was thrilled to join marketing leaders @ProfCohen, @_Kcwatkins, @Louisgray , @MikeGrehan + @DuaneForrester on the closing keynote panel #C3NY yesterday afternoon. Thank you @Conductor for having us!

[Laura Roth @lauraroth]

Let’s kick this final keynote off #C3NY @mikegrehan @ProfCohen @_kcwatkins @louisgray @LisaKalscheur @DuaneForrester @Conductor 💪🏼

[Welcome (Now Optimizely) @WelcomeSW]

At the closing panel of @Conductor #C3NY, @mikegrehan, @ProfCohen, @_kcwatkins, @DuaneForrester and @LisaKalscheur addressed the challenges, opportunities + topics defining their #marketing strategies for 2018.

[Welcome (Now Optimizely) @WelcomeSW]

“Content is the most important thing.” Our SVP of marketing @LisaKalscheur is on stage at the closing session of @Conductor #C3NY.

[Lisa Kalscheur @LisaKalscheur]

Check out my Insights piece on the #marketingtrends that will matter to #CMOs in 2018 https://t.co/u96bEnQJxl

[Welcome (Now Optimizely) @WelcomeSW]

NewsCred's SVP of Marketing, @LisaKalscheur, on the trends that will be top of mind for CMOs in 2018: https://t.co/6fXcmnA7IG

[Lisa Kalscheur @LisaKalscheur]

Reliving all the learnings from the brightest minds in #contentmarketing at @newscred's #thinkcontent London a few weeks ago! Cheers to another incredible event.

[Welcome (Now Optimizely) @WelcomeSW]

Key takeaways from @newscred CEO @shafqatislam :
-Tie content marketing strategy to biz goals
-Use the NewsCred Methodology to drive results
-Focus on unbranded search
-Personalize content, starting w/ segments
-Consider future AI use
-Grow email subscribers