“Why you?” The question that exposes every founder’s confidence gap.
I was reading an article written by a founder recently.
In that article, he shared something that hit me hard.
His pitch was going great
The demo was smooth
The numbers were strong
5. Be human
Confidence does not mean loud
Confidence means clarity
He said that in his next pitch, he answered like this:
“I faced this problem for years in my previous role. I know the gap deeply, built the first version myself, and I am obsessed with solving it at scale.”
“Why now?” - The question that can make or break your pitch.
I met a founder recently who had an amazing product, a growing user base, and a strong vision.
Everything seemed perfect… until an investor asked the simplest question
“Digital payments are exploding in tier 2 cities. Existing solutions are slow and complex. We are launching today because we have the technology, team, and distribution to win this moment.”
The investor leaned in
The conversation changed
An investor once asked a founder about competition and the room went silent.
A founder told me this story recently.
He walked into a pitch meeting confident and prepared.
Great deck. Strong traction. Solid product.
But then the investor leaned forward and asked:
In the founder’s next pitch, he answered simply
“We compete with X and Y.
They are strong, but they serve the broader market.
Our edge is speed and simplicity for a segment they overlook.
That is why users are switching.”