LiveRamp Europe

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[LiveRamp Europe @LiveRampEU]

CPG: Why Measurement Matters 🔍
Alpro’s mission is clear: make sustainable, healthy eating mainstream. But could TikTok help turn inspiration into real-world sales?

To find out, Danone Alpro partnered with TikTok and LiveRamp to measure the true impact of their campaigns on in-store and online purchases.

👀 The outcome? A clear success story: TikTok not only boosted awareness but drove thousands of new buyers, proving its power as a conversion engine for CPG brands.

This case highlights one key truth: when creativity meets data, every impression counts.

Read the full story here 👉https://t.co/YzC8yWRMlh

#DataCollaboration #CPGMarketing #SalesImpact

[LiveRamp Europe @LiveRampEU]

🚀 Clean Rooms, simplified.
Snap is taking a major step toward frictionless data collaboration with Quick Start Media Insights, powered by LiveRamp.

💡 A solution designed to accelerate media measurement, activation, and innovation — without the complexity.
Advertisers, platforms, and publishers can now fully leverage standardized clean rooms at scale.

Why is this a game-changer for the media ecosystem?
👉 Discover how this approach is redefining responsible collaboration, audience analysis, and cross-publisher attribution.

Read the full article: https://t.co/ppAFg7ztHs

#Snap #CleanRooms

[LiveRamp Europe @LiveRampEU]

Identity is the foundation marketers need to master data and privacy in today’s world.

Traditional signals are disappearing, data is fragmented, and privacy expectations are soaring. In this context, identity is no longer just a technical detail — it’s a strategic priority. 🔑

A strong identity strategy enables you to:
• Align your entire organization around precise, ethical, and connected data
• Turn fragmented data into a unified customer view
• Respect consumer choices across every touchpoint

First-party data alone isn’t enough. Shared devices and opt-outs complicate the picture.

In 2025, only durable, privacy-first identity solutions will make the difference. 🚀

Want to learn more? ➡️https://t.co/dmjkKuyr5V

#Marketers #Identity

[LiveRamp Europe @LiveRampEU]

💼 Forrester Reveals 313% ROI for Brands Using LiveRamp
With increasingly complex customer journeys, budget pressure, and rising compliance requirements, marketers must uncover new levers for performance.

📌 A recent Forrester study shows how companies using LiveRamp’s Data Collaboration Platform generated $9.6M in benefits over 3 years, optimized media activations, strengthened data governance — and achieved a 313% ROI with payback in under 6 months.

📊 Discover key insights from this independent study, both measured and unmeasured gains, and why data collaboration is becoming a core pillar of marketing efficiency.

Read the article 👉 https://t.co/YqzLqSZXBB

#DataCollaboration #ROI #Insights

[LiveRamp Europe @LiveRampEU]

Unlock media insights in days, not months ⏱️

Advertisers are turning to clean rooms to analyze media performance while protecting customer data — but legal and technical hurdles often delay results.

What if you could access turnkey insights fast, from premium partners like Snap, SiriusXM Media, Roku, and DIRECTV Advertising?

With LiveRamp’s Quick Start Insights, you can:
✅ Get audience overlap and frequency insights in days
✅ Simplify measurement with one legal agreement and ready-to-use dashboards
✅ Optimize spend with last-touch attribution across a premium publisher network

📥 Download the guide now : https://t.co/C5NezOKU9s

#DataCollaboration #MediaIntelligence #Measurement

[LiveRamp Europe @LiveRampEU]

When smart targeting meets sweet results 🍮

Carnation wanted to inspire people to celebrate the little things by trying new dessert recipes with their iconic Condensed Milk.

By combining Pinterest keyword & interest targeting with LiveRamp’s measurement expertise, the brand unlocked a new audience of dessert lovers and home bakers — and turned engagement into real business impact.

📈 The results?
+9% lift in Condensed Milk sales
+3% overall sales uplift across Carnation products
(That’s 6 points above CPG benchmarks!)

A powerful proof point that precision targeting and accurate offline measurement can transform inspiration into conversion.

Discover how data collaboration fuels real-world growth 👉 https://t.co/1zGupR5UGq

#RetailMedia #DataCollaboration

[LiveRamp Europe @LiveRampEU]

Coca-Cola turns TikTok engagement into measurable growth 🥤

For over 136 years, Coca-Cola has been refreshing the world 🌍
But could TikTok do the same for their sales?
By partnering with TikTok and LiveRamp, The Coca-Cola Company™ aimed to answer a crucial question: How far does TikTok really influence purchasing behavior?

📈 A sales lift of +7.88% and an impressive ROAS of €11.37 — clear proof that TikTok is not just a brand awareness tool, but a powerful driver of business growth.

🔑 What made the difference? Creative storytelling combined with a data-driven strategy that turns attention into transactions.

Discover the full success story 👉 https://t.co/PGwqrBy0lq

#DigitalMarketing #CPG #TikTokForBusiness #SalesLift

[LiveRamp Europe @LiveRampEU]

📅 Save the date

Retail Media is evolving – are you ready?
On 30 July at 12:00 CET, join the webinar organized by IAB Europe and discover the exclusive results of the Attitudes to Retail Media study.

In just 1 hour, you will:
✅ Uncover the major trends reshaping Retail Media in Europe
✅ Gain strategic insights shared by industry experts
✅ Learn how LiveRamp and market leaders envision the future

This session will be hosted by Jason Wescott, IAB Europe Retail Media Committee Chair and Global Head of Commerce Solutions, WPP Media, along with Marie-Clare Puffett, Industry Development & Insights Director, IAB Europe, Matt Hinton, Group Partnerships Director, SMG, and Stanislas Lajouanie, VP Brands EU & LATAM, LiveRamp.

🚀 A must-attend event to anticipate market shifts and stay ahead of the curve.

Register now 👉 https://t.co/x7MDwXE8En

#RetailMedia #DataCollaboration #MarketingInsights

[LiveRamp Europe @LiveRampEU]

Prisma Media Unlocks Omnichannel Personalization – Without Cookies 🔎

Prisma Media, one of the leading publishers in France, overcame the challenge of third-party cookies by partnering with LiveRamp to deliver more targeted and measurable ads using the Authenticated Traffic Solution.

The results:
📈 +20% increase in winning bid CPM
📈 +10% increase in fill rate
📈 +40M reachable customers across 40 leading brands

An effective collaboration to deliver more relevant campaigns and maximize value for advertisers.

Learn more 👉 https://t.co/Y7gNDrdjmf

#PrismaMedia #DataCollaboration #AuthenticatedTraffic #CookielessAdvertising

[LiveRamp Europe @LiveRampEU]

Durex bets on TikTok – and turns engagement into real-world sales 📈

Durex teamed up with TikTok to test how smart targeting could boost both brand impact and retail performance – powered by a full-funnel strategy and LiveRamp’s measurement solutions.

👉 The results speak for themselves: +15% higher incremental ROAS with interest-based targeting, +10.3% increase in ad recall, +14% uplift in offline sales – with 90% coming from new buyers !

By comparing broad vs. interest-based targeting, Durex unlocked a winning formula to reach light or lapsed users – all in a privacy-first approach.

A high-impact campaign blending TikTok-native creative, precise audience activation, and offline sales measurement via LiveRamp.

A powerful proof point that well-targeted campaigns don’t just perform online – they drive in-store results 🚀

Explore the full story 👉 https://t.co/UI304OAFYv

#Durex #TikTokForBrands #RetailMedia

[LiveRamp Europe @LiveRampEU]

CDP vs. DMP: Two acronyms, two distinct roles.

Customer data is scattered. The result? Fragmented insights and underperforming campaigns.

So, should you choose a CDP or a DMP?
📌 Each addresses different needs.

CDP: unifies known data, enables personalization, supports long-term engagement.

DMP: works with pseudonymous data for short-term media performance.

🔍 This article breaks down their respective strengths and limitations — and shows how LiveRamp can boost both, or even go further, by putting identity at the core.

A must-read to make the right call for your data stack 👉https://t.co/tVV0ncTc0J

#CDP #data

[LiveRamp Europe @LiveRampEU]

Coca-Cola Zero Sugar Boosts Sales with TikTok – Powered by LiveRamp’s Expertise 📱

Thanks to TikTok and LiveRamp’s targeting and measurement tools, Coca-Cola Zero Sugar successfully turned digital engagement into real-world sales with its Uplifting Breaks campaign, combining brand awareness and purchase intent ahead of the major summer sporting events.

Key results:
📊 £7.38 iROAS, far exceeding the £0.20 benchmark for LiveRamp x TikTok campaigns
📈 2.01% sales lift across Coca-Cola's product range
💡 1.88% customer lift, expanding Coca-Cola Zero Sugar’s customer base

The campaign effectively connected online engagement with offline sales, optimizing creative assets to maximize impact.

Learn more 👉 https://t.co/sF0JpFlz4S

#CocaCola #TikTokAdvertising

[LiveRamp Europe @LiveRampEU]

📅 Save the date

HORIZONT Kongress is back in Berlin for two exciting days of deep discussions on the major challenges shaping marketing, media, and tech.
🔍 Data, AI, retail media, sustainability, new strategies — the agenda promises to be rich and insightful.

🎤 Kolja Brosche, Head of Brands DE at LiveRamp, will join the panel Retail Media in Reality Check – Status quo and next level, alongside key industry leaders:

• Annette Calandrini, Senior Media Manager, Ferrero
• Robert Jozic, Executive Management, Schwarz Media
• Daniel Pölkemann, General Director Product, Media Impact
• Ferdinand Schmitt-Besenthal, Director, Brands, The Trade Desk

An opportunity to challenge current practices, share tangible insights, and explore the next evolution of retail media in Europe.

📍Will you be in Berlin? Let’s meet!👉 https://t.co/4fpe3Muqy5

#HorizontKongress #AI #Data

[LiveRamp Europe @LiveRampEU]

📅 Save the date

Join us at Cannes Lions 2025 from 16–20 June for the ultimate celebration of creativity and innovation! 🌟

Cannes Lions is where the world’s best in advertising and communications come together to showcase groundbreaking work and ideas. It’s a unique opportunity to gain insights from iconic thought leaders, discover innovative companies, and be inspired by the entire creative marketing community.

Expect a week packed with global networking, world-class learning, and benchmark-setting Awards — all at the world’s biggest celebration of creativity that shapes the future of marketing.

The LiveRamp Team will be in Cannes, let's meet ? 🤝

Passes are now available!

#CannesLions #Creativity #Innovation #Marketing

[LiveRamp Europe @LiveRampEU]

🚀 Cross-Media Intelligence: The Game Changer Marketers Have Been Waiting For!

Tired of fragmented data and incomplete reports? It's time to level up!

Discover Cross-Media Intelligence, the latest innovation from LiveRamp that provides a unified, deduplicated view of your media performance across all platforms.
Say goodbye to guesswork and hello to clear, actionable insights that maximize the impact of your campaigns! 📈

Read the article to find out how this solution will transform your marketing 👉https://t.co/aWaeevQHBV

#MarketingInnovation #DataDriven #CrossMedia

[LiveRamp Europe @LiveRampEU]

🔐 Data Collaboration: A Pillar for the Future of Businesses

LiveRamp's Clean Room architecture is revolutionizing how businesses collaborate on their data.

✨ With an interoperable, flexible, and secure platform, your teams can optimize data usage globally while ensuring compliance with privacy standards.

Discover how our multicloud approach, combined with fine-grained governance and resource management, enables valuable insights while guaranteeing data security and compliance 📈

This innovation drives better business outcomes!

Read the full article to explore LiveRamp's collaborative model in depth ▶️https://t.co/zFe0onFzu0

#DataCollaboration #TechInnovation #DigitalTransformation

[LiveRamp Europe @LiveRampEU]

🔍 Why a reliable identity is essential for marketers

In an ever-evolving digital landscape, not all identities are created equal.

With the disappearance of cookies and third-party signals, businesses must adopt a robust identity strategy to connect their data, optimize their campaigns, and ensure responsible use of customer information 🤝

A sustainable identity solution not only improves targeting and measurement but also strengthens trust and compliance!

💡 Read our article to understand how a reliable identity approach can transform your marketing: https://t.co/dmjkKuyYVt

[LiveRamp Europe @LiveRampEU]

✈️ Boost your marketing campaigns in the travel and hospitality industry through data collaboration!

Did you know that enriching your data with external sources can transform the customer experience and increase your revenue? 😲

By combining first-party data with partner information, you can create personalized campaigns, maximize your ROI, and improve your conversion rates while respecting consumer privacy. 💡

Want to explore new opportunities to optimize your marketing campaigns? 👉 https://t.co/64zVhMtWci

#TravelMarketing #DataCollaboration #DataDriven #privacy

[LiveRamp Europe @LiveRampEU]

Looking back at @d3con Advertisers Day in Hamburg! 🚀

What an insightful day! We had the pleasure of hosting both the "Data-Driven Retail Media?" panel and the "Retail Media Data Used for Insights, Measurement, and Activation" masterclass.

🤝 Two complementary sessions exploring how data is transforming Retail Media and driving campaign optimization.

Key takeaways from our discussions:
✅ Data analysis and automation for more effective and targeted marketing
✅ Campaign measurement and transparency to maximize ROI
✅ The crucial role of identity resolution in refining audience targeting and activation

A huge thank you to all the speakers and participants for these valuable discussions! 🙌

What do you see as the next big challenge in Retail Media? 💡

#RetailMedia #DataDrivenMarketing #D3CON2025 #AdvertisingInnovation

[LiveRamp Europe @LiveRampEU]

🚗 Revolutionize Automotive Marketing with Identity Solutions

In an industry where purchase cycles are long, and 25% of CRM data becomes outdated each year, adopting an identity-driven strategy is a game-changer. With LiveRamp’s identity solutions:
➡️ Connect accurate data to power hyper-targeted, personalized campaigns.
➡️ Identify purchase intent signals to engage customers at the right moment.
➡️ Optimize every stage of the buyer’s journey to drive better results.

Ready to transform your marketing approach? 👉 https://t.co/1JnuSmByZF

#AutomotiveMarketing #Personalization #DataDriven