Elizabeth Fraley

[Elizabeth Fraley @LizFraley01]

I am 100% guilty of buying into Facebook and Insta ads and sponsored posts! #ECULIVE7

[Elizabeth Fraley @LizFraley01]

@mnburgess SM marketers can use social entertainment to meet branding objectives with product placement, advertisements within games, integrating the brand within the form of entertainment.

#ECULIVE7

[Elizabeth Fraley @LizFraley01]

@mnburgess Q2) Social entertainment is the digital and social form of games, music, television, and art. It provides an opportunity for “global conversation."

https://t.co/prfeWK97YR
#eculive7

[Elizabeth Fraley @LizFraley01]

Relevance is also a factor for me. Facebook is more of a general application where my specific interests are on Instagram. #eculive7

[Michelle Kathryn @MichelleKathry6]

Q1: I prefer IG Live bc my primary purpose on IG is to view videos/visual entertainment. When I’m on FB it’s usually to read articles & content that don’t require sound. I also follow fewer accounts on IG so the live videos are usually more relevant to my preferences #ECULIVE7

[Elizabeth Fraley @LizFraley01]

Q1) I definitely can see the appeal of FB over IG with the ability to save videos more easily and a longer duration of video. However, it’s based on usage and what platform audiences are more likely to use. #eculive7

[Elizabeth Fraley @LizFraley01]

@mnburgess Q1) I prefer Instagram Live based on my usage habits. I don’t follow many people who use periscope so that’s a wasted app for me and FB live streams tend to be overwhelming for me as a user. #ECULIVE7

[Elizabeth Fraley @LizFraley01]

searching hashtags and key words makes it so easy! #eculive7

[Elizabeth Fraley @LizFraley01]

#ECULIVE7

[Elizabeth Fraley @LizFraley01]

A company that doesn't respond in real time in todays world to issues is going to go downhill fast!

[Will McLeod @WillMcLeodIII]

@mnburgess Q3) Yes, Twitter is a great tool to promote new products and services, gather instant feedback from customers, as well as improve customer satisfaction by responding to issues in real time. #ECULIVE7

[Elizabeth Fraley @LizFraley01]

@mnburgess It’s a popular social media network that acts as a networking tool for communication and is easy to use. It allows the audience to “do the work” for an organization and allows businesses to “create customers who create other customers” (Tuten&Solomon, 2018) #ECULIVE7

[Elizabeth Fraley @LizFraley01]

https://t.co/oUJ8kcq6Ux
#ECULIVE7

[Elizabeth Fraley @LizFraley01]

Persuasion is key! #ECULIVE7

[George Trivette @GeorgeTrivette1]

Social media marketing is a form of marketing that utilizes the vast network of social media to share the value proposition of a particular product in hopes of persuading the consumer. #ECULIVE7 https://t.co/f9piP1xsoD

[Elizabeth Fraley @LizFraley01]

@mnburgess #ECULIVE7 Benefits as a “social media multiplier”
https://t.co/g32BCz2IOj

[Elizabeth Fraley @LizFraley01]

@mnburgess Benefits are the ability to reach a mass amount of people at once, inexpensive to use, and the ability to easily pass information from person to person. It lets real time information to be pushed out quickly while also allowing for instant feedback from the audience. #ECULIVE7

[Elizabeth Fraley @LizFraley01]

Very effective in today's world. #ECULIVE7

[Chelsea Jennette @JennetteChelsea]

Social media marketing is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. #ECULIVE7 https://t.co/9cYuL8G94R.

[Elizabeth Fraley @LizFraley01]

Communication through various forms of social media to a large amount to people all at once, while harnessing the participation factor of its audience. #ECULIVE7

[Elizabeth Fraley @LizFraley01]

@mnburgess Social Media marketing is appealing to the generation of digital natives to send information into the world about an organization or brand. #ECULIVE7

[Elizabeth Fraley @LizFraley01]

@mnburgess @briansolis Trust is important. It creates deeper relationships and is strengthened with time and consistant experiences. #ECULIVE2

[Elizabeth Fraley @LizFraley01]

@mnburgess @briansolis 3Ds.Customers are focus.Make the work about them."D1- design the correct incentive for the correctly identified consumer in an enticing environment D2- delivering the desired experience by focusing the entire team across various functions D3- developing consistency in execution"

[Elizabeth Fraley @LizFraley01]

@Chas_13_ECU @mnburgess This is a big one! I find myself drawn to companies with strong community affiliation.
#ECULIVE2