How To Scale To $100k Months:
Media Buying Nerd:
> Creates 12 campaigns: 3 TOF, 3 MOF, 3 BOF, 3 A+ "let's see what happens"
> Spends 4 hours a day moving budget between ad sets based on 1-day click data
> Tests 5 different attribution models because the data "doesn't look right"
> Has 83 audiences set up: LAL 1%, 2%, 3%, 4%, 5%... and custom audiences from 7-day page views
> Thinks the secret is in the account structure, keeps tweaking "placements"
> Can't explain why ROAS dropped but has a 27-slide deck about frequency management
Creative Testing Chad:
> Posts 10 new creatives every Monday, all horizontal video shot on iPhone
> "Creative is everything" but every ad looks the same with different music
> Runs every creative to 5 different ad sets because "more data"
> Thinks ABO > CBO because "control"
> Spends $5k/month testing new hooks, can't break $30k/month
> When results drop, goes "let's make more creatives" (makes more of the same thing)
Growth Marketer:
> One CBO per product category, one concept per ad set
> Launches 3-5 new creatives every Tuesday, kills anything that raises overall CPA
> Diagnoses bottleneck: if top of funnel frequency > 2.0, makes more top of funnel. If conversion rate drops, tests new landing page angle
> 80% of ad spend goes to 2-3 proven winners, 20% to exploratory stuff
> Knows their winning customer acquisition cost + 30-day value = scale
> When growth stalls, asks "What's the constraint?" Creative? Offer? Landing page? Then fixes that
most static ads don’t fail because the design is bad
they fail because nothing about them gives you a reason to stop
same product shot
same clean background
same polished headline
same layout you’ve already seen 50 times today
the better statics usually feel less like ads
one obvious idea
one visual that explains the product fast
one reason to keep looking
that’s the game
you don’t need a designer spending 6 hours on every creative
you need stronger concepts and formats you can keep remixing
i put together a full static ads mastery guide with the frameworks, formats and examples i’d actually use when testing
native statics
comparisons
advertorials
ugc-style layouts
direct response concepts
and a bunch more
rt + comment “static” and i’ll send it
(follow so i can dm you)
⚠️Avoid these ecom products at all costs:
- Under $50 AOV (unless LTV play)
- Sub-70% gross margin.
- Products with no defensible mechanism.
- Products with no repeat purchase built in.
- Products where the hook can only speak to one avatar.
- Products where the desire only exists for a small identity.
- Products competing at Stage 5 sophistication with a Stage 1 base claim.
- Products where you can't get the buyer to spend $100 in one transaction.
- Products at Stage 5 sophistication with no way to reset the market with a new mechanism.
- Categories where every competitor is running the same hook, same avatar, same landing page.
10 years of scaling brands past $200M+ in tracked revenue taught me to walk away from every one of these.
CREATE WITH GPT IMAGE 2
PROMPT:
Create a vertical storyboard sheet in a 9:16 aspect ratio for a 10-second TikTok/Shopee Affiliate product advertisement video, consisting of exactly 5 different scenes, with each scene lasting approximately 2 seconds.
Use the product from the reference photo as the main product. Keep the product 100% identical to the reference photo, including its shape, color, size, material, texture, pattern, logo, packaging, and all other important details.