The numbers may be a bit extreme here, but unquestionably use-cases have to stratify in the next year or two between model families.
We’ll see a split between frontier intelligence for high end tasks and work, and much cheaper models for high volume workloads that can sufficiently be peeled off to cheaper models. Frontier will still be far bigger than today because the use-cases will demand it, but the low-end will get quite a bit larger as well.
The big update here is that the layer that can efficiently route the workload to the right model will then become increasingly valuable since that becomes one of the new hard problems in AI agents. Agent orchestration that can cost optimize while still performing the task successfully will be in a strong position.
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the course is currently being rewritten from the ground up to incorporate new models and all my learnings from training hundreds of people how to get better at AI creative tools - very excited for this next cohort
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1/New York just became the first US state to require advertisers to disclose AI-generated people in ads.
It takes effect June 9, 2026. If you run paid media, you have days, not months.
Here's what it actually means for your brand or agency. 🧵
Introducing frame.md, a spec built for videos & motion
design.md kept your brand consistent across screens
but when applied to videos, agents translated it back into webpages and decks
frame.md teaches your agents how to make branded video
turn your design.md into frame.md ↓
Very kind of Dara to sprinkle some tasty morsels into every AI camp's feeding trough
For the AI-value skeptics: They blew thru their annual AI budget in a quarter and they're already pivoting
For skeptics who say the frontier labs have no moat: Once Uber figures out what works, Dara says they'll switch to "efficient models or even "open source."
For the AI boosters: He's still pushing teams to "fundamentally use the power of AI to rebuild systems and processes from the bottoms up"
This summer is all about building! ☀️🏗️
Clear out your backlog of hot app ideas, unused domains, personal website refreshes or the next big thing💡📱🥵
Dropping 30 ideas in this thread that you can create yourself👇