Ian Paget | Logo Geek

Logo Designer ✏️ | Certified Brand Strategist | 🎙️ Host of The Logo Geek Podcast | 📖 Author of Make a Living Designing Logos | 👨‍👧Daddy to a Daughter

[Ian Paget | Logo Geek @logogeek]

This year I finished a book that has been in the works for years. It’s incredible to see an idea become reality & to see it become a success too. A dream come true!

Available via Amazon. If you enjoy the book & want to support me, please write a review.
https://t.co/ly7FZvToQw

[Ian Paget | Logo Geek @logogeek]

Heading to Birmingham Design Festival tomorrow! If you’re going too, let me know.

[Ian Paget | Logo Geek @logogeek]

Universal Music Publishing Group (UMPG) today unveiled its new brand identity, establishing a distinctive voice, visual system, and global positioning centered on the cultural importance and influence of songs and songwriters. https://t.co/BBR1T0qPmu

[Ian Paget | Logo Geek @logogeek]

@leodev Don’t be afraid to mess up. Just keep creating, and share your journey. People will follow along and be inspired by what you’re doing.

[Ian Paget | Logo Geek @logogeek]

A look inside Paul Rands sketchbook! A nice insight into his thought process when working on the NeXT logo.

Source: https://t.co/nMDASARbCT

[Ian Paget | Logo Geek @logogeek]

@VadimCarazan Nicely done! The sound is even more underrated than the animation.

[Ian Paget | Logo Geek @logogeek]

@mikesmith187 Such a cool design. Amazing how bright the orange and pink feel. Glad it’s been selling well.

[Ian Paget | Logo Geek @logogeek]

Earlier this year, Lacoste released a new logo, bringing back serif typography.

“Inspired by the Maison’s archives, it reintroduces a pronounced presence of serif characters, historically embedded in Lacoste’s expressions.”

https://t.co/kh5l0Tme6J

[Vadim Carazan @VadimCarazan]

everyone: why does it cost so much, it's just a logo.

designers: 3 weeks of research and design, 40 rejected directions, and one mark that has to represent this company for the next 10 years.

[Ian Paget | Logo Geek @logogeek]

4pm GMT today (in 4 hours) I'm doing a Live GeekOut session with one of my favourite designers, @BenLoizStudio, to discuss how he's redefined sports branding with a fresh perspective.

Open for anyone to join the session live here: https://t.co/azKUobUoJL

[Ian Paget | Logo Geek @logogeek]

I love designing monograms and lettermarks. It never fails to fascinate me how many different ways you can design a letter while it still being recognisable as that letter. Just look at these B’s.

[LogoArchive @LogoArchive]

B is for beauties. Discover over 5000 historical logos at https://t.co/VGmPvDgMdU

#symbols #icons #logos #design #branding

[Ian Paget | Logo Geek @logogeek]

Love seeing sketches like this! So much more skill needed compared to how we do it today. Imagine needing to draw every letter in a design manually?

This is the pencil drawing ready for inking for Mercedes Benz anniversary logo, by Gerard Huerta.

[Ian Paget | Logo Geek @logogeek]

"Radio Times recently unveiled its first major rebrand in over 20 years. Shaped by the brand's 100-year heritage, the new look has a distinctly retro feel inspired by its legendary archival design" https://t.co/JRSJNvZ41k

[Ian Paget | Logo Geek @logogeek]

When clients buy a logo, they really buy "process and expertise." This is a great example from @MihaiDolganiuc of what happens behind the scenes when designing a logo. Simplicity is harder than it looks!

[Mihai Logo Brand Designer @MihaiDolganiuc]

The Logo The Process

[Dan Mall @danmall]

Experts win more client work. Here’s how you can be seen as an expert:

Show at least 3 of the same kind of project in your portfolio.

All web designers have portfolios full of various websites projects.
All brand designers have portfolios full of various brand projects.

But a web designer who's an expert at working with construction companies has 3 or more websites for construction companies in their portfolio.

A brand designer who’s an expert at branding fintech startups has 3 or more fintech brand projects in their portfolio.

Better yet:

A web designer who ONLY has 3 or more websites for construction companies in their portfolio feels like even more of an expert at working with construction companies than everyone else.

A brand designer who ONLY has 3 or more brand projects for fintech startups in their portfolio feels like even more of an expert at working with fintech startups than everyone else.

Showcase similar projects, and leave everything else out.

When my agency chose to focus solely on design systems in year 6, we included 22 projects that had to do with design systems—and left out 67 website redesigns, mobile app builds, strategy engagements, branding projects, and everything else.

(The next year, we broke $1M for the first time.)

We view people who have done something more than everyone else as experts.

Make your portfolio look like it.

[Ian Paget | Logo Geek @logogeek]

So much going on with Black Friday, so likely sick of all the emails & posts, but if you’re not already using Logo Package Express, now’s the best time as they're doing a Pick Your Own Price offer until Monday.
> https://t.co/Q3P1Mg8Rnp

#LogoDesign #LogoDesigner #Branding

[Ian Paget | Logo Geek @logogeek]

My first GeekOut session went sooo well!! Thank you so much to @stefhamerlinck for taking the time to share so much amazing advice ❤️

[Ian Paget | Logo Geek @logogeek]

First GeekOut session as part of MCA today at 7pm GMT. https://t.co/K2kLmhwYu0

[Ian Paget | Logo Geek @logogeek]

@JohnVesser Thanks John ❤️

[Ian Paget | Logo Geek @logogeek]

First GeekOut session as part of MCA today at 7pm GMT. https://t.co/K2kLmhwYu0

[Ian Paget | Logo Geek @logogeek]

Welcome to our live show! https://t.co/xKctAQ8PBu