Long Dash

We are a creative consultancy grown from journalistic roots.

[Long Dash @Long__Dash]

Each week we answer a pressing brand question and offer insights that you can use. We hope you subscribe to our newsletter and come along for the ride: https://t.co/L26wQUJEBB

[Long Dash @Long__Dash]

Translating data into insights without putting anyone to sleep: It’s a challenge we’ve navigated and a skill we’ve sharpened over the years. Here are 3 tips on telling a data-driven story that resonates with your audience: https://t.co/rZYND7mxF5

[Long Dash @Long__Dash]

We still make interviewing mistakes. But with each conversation comes a treasure trove of insight, including how to refine our approach for next time.

Learn from our recent missteps in this week's newsletter: https://t.co/zE3Z7eVxLl

[Long Dash @Long__Dash]

Are you getting the most out of your content?

Instead of posting content once and moving on, create a constellation of content to translate ideas across many platforms for many audiences.

Learn more in this week’s newsletter: https://t.co/Zk7tS8ITHB

[Long Dash @Long__Dash]

Most brand leaders say that content marketing leads to the highest return on investment. But they aren’t only talking about revenue growth. Learn how brands can benefit from their publishing efforts before their audiences even become customers. https://t.co/qMef7rPJMP

[Long Dash @Long__Dash]

For a brand to get the most out of its thought leadership practice, it needs to nail the writer-editor relationship. Here are four tips for editors as they navigate the writing process and help their brand see content marketing ROI.

Read here: https://t.co/nX7GMvd34v

[Long Dash @Long__Dash]

Most content fails to break through because it puts the brand first, not the audiences you're trying to reach. Use these frameworks to reorient your content around what your audiences need. https://t.co/jzAaPcg9Kz

[Long Dash @Long__Dash]

For a thought leadership piece to make an impact, brands need an editor. Karen Houston, senior editor at Long Dash, explains how editors can best guide the writing process in her piece published by @ANAmarketers
https://t.co/euvTg6cRrd

[Long Dash @Long__Dash]

For many brands, the challenge isn’t getting audience data—it’s getting meaningful data. This starts with asking the right questions. We looked at how journalists' ask great questions and share tips on drawing out the best responses. https://t.co/1VjdkEKzGP

[Long Dash @Long__Dash]

In a world shaped by AI chatbots and digital echo chambers, brands that tell candid, unscripted, human-centered stories are the ones that stand out. That’s why we’re launching Long Dash Studio.
https://t.co/HimIJUAIVW

[Long Dash @Long__Dash]

Subscribe to our weekly newsletter on the future of brand here:

https://t.co/L26wQUJEBB

[Long Dash @Long__Dash]

What’s the secret to writing a compelling, actionable thought leadership piece?

This week, our team explores how brands can strengthen their thought leadership practice and see business growth as a result. Read the full issue here.

https://t.co/TwwI2w1yWe

[Long Dash @Long__Dash]

@shreyamurthy +1 Our team conducted a study on what consumers are looking for from brands and opportunities for connections (community) and the ability to influence brand decisions were rated as the top priorities.

https://t.co/ekAROCUJlA

[Long Dash @Long__Dash]

Bella Pittinger, Gen Z senior copywriter at Long Dash, explains the challenges of being a young employee joining a remote workplace and what company veterans can do to help in @FastCompany.

https://t.co/c1FCnI07CK

[Long Dash @Long__Dash]

What can the early 2000s “dot-com bubble burst,” and its obvious rebound, teach us about the future of blockchain?

Ioan Ifrim, associate program director at Long Dash, explores these lessons and their implications for brand leaders in Altered. 👇

https://t.co/jR5C9oERAZ

[Long Dash @Long__Dash]

Subscribe to OnBrand, our weekly newsletter on the future of brand here:

https://t.co/2AC4VoBOk7

[Long Dash @Long__Dash]

Do $7 million Super Bowl ads really work?

In this week’s newsletter, we explore why huge investments in brand awareness don’t always result in sales and why it’s critical for brands to have a follow-up strategy focused on cultivating loyalty.

https://t.co/hpheHLblYa

[Long Dash @Long__Dash]

Subscribe to OnBrand, our weekly newsletter on the future of brand here:

https://t.co/L26wQUJEBB

[Long Dash @Long__Dash]

The hype—and legal ambiguity—around AI-imaging tools has brands wondering how they should be incorporating the new tech into their brand strategy.

We explore this question and how brands like @Stitchfix and @HeinzTweets are using these tools in OnBrand👇

https://t.co/TYkTpHmlQf

[Long Dash @Long__Dash]

Brands looking to earn trust and loyalty from their consumers need to think like journalists.

Aaron Morrissey, director of editorial at Long Dash, explains how using a journalistic approach can unlock deeper connections with audiences.

https://t.co/HE1lxe7fly

[Long Dash @Long__Dash]

What if a brand's audience includes both dads and supermodels?

In this week's OnBrand, we explore how @newbalance grappled with its two very different audiences and found a creative way to appeal to both.

https://t.co/SuFaxZ9NHX