LooseGrip

🚀 We ENGINEER Great Marketing

At LooseGrip, we're a small (but mighty) team of dedicated grown-ass adults who love data but hate spreadsheets 🤓

[LooseGrip @LooseGrip]

We’re hiring!

LooseGrip is looking for a VP of Client Services to help shape the next chapter of our small but mighty digital agency.

Have you led teams of creatives, developers, or strategists and know the rhythm of this industry? Apply now!

https://t.co/nyF6Z41aBO

[LooseGrip @LooseGrip]

Just because something isn't "easy" doesn't mean it has to be complicated...

With: Projects - Process - Planning

What would easy --
Look like?
Feel like?
Be like?

[LooseGrip @LooseGrip]

💡Monday TIP:

Before you get into the weeds, try asking:

"What would we do if it was easy?"

[LooseGrip @LooseGrip]

"If you're a bird, I'm a bird"
- The Notebook or Chat GPT?

Let this "love" story be a lesson to us all;
human, business + robot...

Its responses can only be as detailed and specific as the questions we ask.

Figure out what you want first.
Ask it.
Ask it better.

[LooseGrip @LooseGrip]

There is no I in UTM...but there is a (YO)U.
.
.
Tagging yoUr content.
Helps to know yoUr content.
Giving better insights into yoUr content.

[LooseGrip @LooseGrip]

....If searching for insights is your goal, you want to dive straight into the data.

Not the processes, programming, and orchestration needed to clean the data.

Save yourself the brainpower and headache.
Thank us later.

[LooseGrip @LooseGrip]

Focus on the Deck, not Tech.

...I will not be expanding further.

[LooseGrip @LooseGrip]

Can't confidently answer "The 5 Data What's" from your marketing analytics?

WHAT⬇️
1. Are we looking for...
2. Data do we look at...
3. To do about that data...
4. About that data is helpful...
5. Structure do we need it in...

It's time to evaluate and set campaign objectives.

[LooseGrip @LooseGrip]

We've been talking to robots -- aka GPT voice chat...

Cool? Yes.
Creepy? Only if you ask creepy things.😳

If you enjoy voice memos you may find it useful.

BUT, crafting effective prompts is still important!

No amount of updates will replace asking (good) questions.

#AI

[LooseGrip @LooseGrip]

Marketing analytics can feel like comparing 🍎's to 🍊's.

Both are fruits,
But hold unique differences.

Campaign metrics work similarly.

Unfortunately, many marketers focus on the wrong metrics...

Although common, it's completely avoidable.

We break it down here ⬇️

[LooseGrip @LooseGrip]

If your goal is to convert, the amount of 'likes' doesn't mean sh*t if no one clicks on your link.

#measurewhatmatters

Don’t get lost in vanity metrics...

#contentobjectives #marketinganalytics

[LooseGrip @LooseGrip]

Without a clear story, a dashboard is just a well-organized data junk drawer...

[LooseGrip @LooseGrip]

"Dashboards = Where Data Goes to Die"
- unknown attendee, @measurecampcph

We agree👆

[LooseGrip @LooseGrip]

Imagine hiring a psych major, a communicator, or even a stand-up comedian to interpret our data...

Sounds unconventional? Exactly. 😏🎭

[LooseGrip @LooseGrip]

In 2024, we're drowning in data...
But starving for actionable insights...

We're more obsessed with finding the 'right' tech.
But less about asking the 'right' questions.

What we're missing are storytellers.📚

Find those humans, and bring them to the table.
#DataStorytelling

[LooseGrip @LooseGrip]

Don't just be visible; be unforgettable. 🤩

Brands that stop the scroll + stand out have:
⭐ Strong differentiation
🤝 Loyal advocates
👋 Reliablabile presence

Which brands capture your attention and why? ⬇️

#BrandAwareness #DigitalMarketing

[Grasp Metrics @graspmetrics]

Think UTM tagging is just for the ultra tech-savvy?

Try again! 🤔

Link Central debunks UTM myths, making it so simple even your creative team can master it (we say that with love ❤️).

🎥 Check out our latest video demonstrating just that!

https://t.co/65rdC7qyPR

[LooseGrip @LooseGrip]

🔎 Navigating LinkedIn's analytics dashboard for the first time? We've been there.

That's why we created this no-nonsense guide to help you make sense of it all. Dive in for digestible, actionable insights. 👇

https://t.co/TYp06iBMHB

#Analytics #MarketingTips

[LooseGrip @LooseGrip]

@graspmetrics A speed contest for URL building? Sounds like peak nerdiness. Let me grab my leg warmers...🤓

[Grasp Metrics @graspmetrics]

How long should it take to build a UTM tag for your campaign?🤔

🏁We put our UTM builder to the test; timing the difference between creating a UTM-tagged URL manually VS. our free tool, Link Central.

Curious about your tagging speed? Try Link Central⬇️
https://t.co/RVTKKvPD2H