Grasp Metrics

Enough with the spreadsheets.

[LooseGrip @LooseGrip]

"If you're a bird, I'm a bird"
- The Notebook or Chat GPT?

Let this "love" story be a lesson to us all;
human, business + robot...

Its responses can only be as detailed and specific as the questions we ask.

Figure out what you want first.
Ask it.
Ask it better.

[LooseGrip @LooseGrip]

Focus on the Deck, not Tech.

...I will not be expanding further.

[Grasp Metrics @graspmetrics]

Tag your links. Track your campaigns. Try Link Central.
https://t.co/Ohl59UDyW5

[Grasp Metrics @graspmetrics]

UTMs = Better campaign tracking = Better analytics.

Leading to informed decisions and improving ROI.

#digitalmarkerting #UTM #ROI

[LooseGrip @LooseGrip]

Marketing analytics can feel like comparing 🍎's to 🍊's.

Both are fruits,
But hold unique differences.

Campaign metrics work similarly.

Unfortunately, many marketers focus on the wrong metrics...

Although common, it's completely avoidable.

We break it down here ⬇️

[LooseGrip @LooseGrip]

"Dashboards = Where Data Goes to Die"
- unknown attendee, @measurecampcph

We agree👆

[Grasp Metrics @graspmetrics]

We've been promised actionable insights for years...

Yet most marketers feel no closer to leveraging data effectively than a decade ago.

Maybe the problem isn't the data; it's us.🤷‍♂️🤷‍♀️

[LooseGrip @LooseGrip]

In 2024, we're drowning in data...
But starving for actionable insights...

We're more obsessed with finding the 'right' tech.
But less about asking the 'right' questions.

What we're missing are storytellers.📚

Find those humans, and bring them to the table.
#DataStorytelling

[LooseGrip @LooseGrip]

🔎 Navigating LinkedIn's analytics dashboard for the first time? We've been there.

That's why we created this no-nonsense guide to help you make sense of it all. Dive in for digestible, actionable insights. 👇

https://t.co/TYp06iBMHB

#Analytics #MarketingTips

[Grasp Metrics @graspmetrics]

Think UTM tagging is just for the ultra tech-savvy?

Try again! 🤔

Link Central debunks UTM myths, making it so simple even your creative team can master it (we say that with love ❤️).

🎥 Check out our latest video demonstrating just that!

https://t.co/65rdC7qyPR

[Grasp Metrics @graspmetrics]

@LooseGrip

[Grasp Metrics @graspmetrics]

How long should it take to build a UTM tag for your campaign?🤔

🏁We put our UTM builder to the test; timing the difference between creating a UTM-tagged URL manually VS. our free tool, Link Central.

Curious about your tagging speed? Try Link Central⬇️
https://t.co/RVTKKvPD2H

[LooseGrip @LooseGrip]

Tired of hitting a wall when searching for *new* creative ideas?

Learn how our agency conquers brainfarts and turns them into effective brainstorms with your team! 🧠

https://t.co/jzseJgLDDP

#Contentmarketing #inspiration #brainstorm

[Grasp Metrics @graspmetrics]

▶ Monitoring metrics...
▶️ Reporting on those metrics...
▶ Making data-driven decisions...
Is HARD!

So we conducted a study to see where marketers were most frustrated + how we can make it easier...

👀Check out the full study on our LinkedIn page:
https://t.co/37qDMSX5Iv

[LooseGrip @LooseGrip]

⌛The countdown to UA’s “doomsday” has been all over our newsfeed. (Ps. It’s tomorrow.)

Our take: It’s like dealing with demanding in-laws.😬

So we decided to share our GA4 migration journey as a Marketing Agency on our LinkedIn page.

Check it out⬇️
https://t.co/aL79HB75y6

[Grasp Metrics @graspmetrics]

We all want to collect leads like Pokémon🤓

Give your forms a chance to catch 'em all and avoid these 3 mistakes:

➡️Demanding too much from users.
➡️Lacking that enticing factor.
➡️Isn't very user-friendly.

Keep it simple, clear, and add value!📲
#maketing #LeadGeneration

[Grasp Metrics @graspmetrics]

Looking to improve your campaign targeting? Avoid relying solely on job titles.

🚫 Job titles can be vague and constantly changing.
🔍 Narrow targeting may miss opportunities.
📈 Experiment with layered segments and adapt based on results.

Don't get caught in the title trap!

[Grasp Metrics @graspmetrics]

Building software is fun they said...🙃 Here's 3 truths we wish we knew sooner⬇️

1) People resist change despite being given better solutions.🏃

2) Users can adore features but not utilize them.💔

3) Unexpectedly, the overlooked feature becomes a favorite.🙌

#MarketingTools

[Grasp Metrics @graspmetrics]

Hold up! Did you review your content?

😬Save the awkwardness and consider this readability check-list before you 'click' send:

🖼️ Eye-catching lead-in image?
💥 Engaging header?
🧱 No "wall-of-text"?
📑 Helpful sub-headers?
🔠 Spell checked?

Phew that was a close call...

[Grasp Metrics @graspmetrics]

UTMs-URLs-UTIs oh my!😳

In case you’re feeling lost, let’s break it down➡️UTMs (Urchin Tracking Modules) are tags added to your URLs (website links) that contain information so that you can track campaign performance.

Does that clear things up? If not, try cranberry juice.😅

[Grasp Metrics @graspmetrics]

👋 We're back & better than ever! (We never actually left).

At Grasp Metrics, we build intuitive marketing tools to make your life easier.

Fun fact: we’re also marketers disguised as a software company.🤓

If you dig efficient insights but hate spreadsheets, follow for more!