This is Mike Cessario.
He turned Liquid Death into a $1.4 BILLION brand in a boring industry.
Mike sells water in beer cans & hires pornstars for ads.
Here's how he used branding to build a $1.4B water brand 🤘
naw niggas don’t understand, he was dropping shit like this EVERYDAY for months, said every lyric in every single combination possible by the end of the yr