I recently had a candid conversation with a CEO who was puzzled. His Vision 2026 strategy had been meticulously crafted by senior management and approved by the board early this year. Yet, months later, the momentum felt stagnant.
When I asked if the vision had been cascaded to the team, he said: "I sent the strategy document to the Comms Officer for actioning."
My response was simple: "If your Comms Lead wasn't in the boardroom when the strategy was born, how can you expect them to give it life?"
Here is why PR and Communications belong at the senior leadership table, not just on the distribution list:
1. Translation vs. Transformation
When you hand a finished PDF to a Comms lead who wasn't in the room, you aren't asking them to strategize; you’re asking them to decorate. Without hearing the "why," the nuances, and the boardroom debates, the resulting message often feels hollow and corporate.
2. Context is King
Strategy fails when it ignores the internal climate. A PR leader at the senior level acts as a "strategic sensor." They can flag potential friction or cultural barriers before the strategy is finalized, ensuring the vision is actually achievable.
3. Buy-in isn't "Sent," it’s Earned
You don't "cascade" a vision; you cultivate it. If Communications is sidelined to an administrative role, the strategy becomes just another unread email. To move a needle, you need someone who understands the business goals as deeply as the CFO does, but speaks the language of the people.
The Lesson: If you want your team to run with your vision, the person holding the megaphone needs to help draw the map.
It’s time to move Communications from the "actioning" phase to the architecting phase.
Does your Comms lead have a seat at your table?
C.c @Node_Group
A MUST READ
SOUTH AFRICAN VISAS / TRADE
Thank you guys for sharing my post yesterday, it went to the highest office in South Africa. Got many phone calls!
MODJADJI MAHLANGU returned last evening from South Africa and went to office at 3am today morning to start working on peoples applications.
MODJADJI MAHLANGU last issued a visa on 25th of March 2026 yet Ugandan apply for visas daily. Paying for accommodations, tickets and visa fees that is never refunded.
SHE HAD LOCKED PEOPLES PASSPORTS IN HER OFFICE.
That money is earned by South African businesses hence their economy becomes bigger. The visa money is what keeps these foreign embassies operating here if you don’t know.
BUT THATS NOT A LASTING SOLUTION.
South Africa has more than 78 businesses in Uganda taking away about 1bn dollars annually from our already struggling economy.
The last I read Uganda only earned about usd 48m( DO YOU GUYS GET THE COMMON SENSE?) from South Africa. We earn less than 5% of what they earn from us.
HOW?
Their business people wake up in the morning and decide they are heading to Uganda for business and get a visa from the airport on arrival.
They on the other hand block Ugandan business people from accessing opportunities in South Africa, claiming Ugandan won’t leave their country.
The amount of money earned by the few Ugandans in South Africa can’t be compared to the amount of money South Africa earns from Uganda.
If the one billion dollars taken out of our economy annually stayed in Uganda, those few Ugandans there would have opportunities here.
The alternative is make it easy for our business people to access opportunities in South Africa so we also earn there and bring opportunities back to Uganda.
The 1bn dollars taken or earned here by South Africans strengthens their job market, cripples our job market as Uganda reason a small number want to remain in South Africa.
They simply following the opportunities that have left Uganda for South Africa through the 1bn dollars annually? Are we together?
The internal challenge for common citizens like me and you reading is that ‘ our leaders have green and red passports’ they care less and don’t know the above economics( both opposition and government leaders have those passports).
This week or this month, Uganda borrowed usd 450m from world bank and that will be earned by South African countries and Ugandans will be paying the loans.
The South African owned banks here will keep the money, they telcos will earn bit of it, insurance will also want, South African contractors etc.
Business interests for countries and individuals are fought for, you don’t sit back and think the world wishes you well, you will be silly to think so.
The above thought should apply to all other embassies!
Enough said!
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Some vaccines may cause mild side effects. However, these are normal and temporary, showing that your child’s body is building up protection. The benefits far outweigh the effects!!
Immunization saves lives, prevents disease, and protects communities. It’s one of the most effective ways to ensure a healthier, safer future 4 all☺️
The 2nd round of Polio Immunisation (7-10th Nov)
Please call @MinofHealthUG on 0800100066 for more.
#VaccinesWork#MOHatWork
Installation of Health Care Waste Management incinerator in Mbarara. Similar incinerators are being installed in Lira, Mukono, Fort Portal, and Gulu for safe waste disposal as Hospital waste can be hazardous and infectious posing serious health and environmental risks. #MOHatWork
🗣️🗣️The call for Abstracts for the Health Promotion Conference taking place from 16th to 18th October has been extended so that you do not miss this great opportunity to share and learn.
"🎉 Exciting News! 🎉
The 3rd Health Promotion Conference will focus on Community Health Workers– sharing innovative solutions on strengthening community health workers and fostering collaboration for healthier communities. #3rdHealthPromotionConference