Lucas Cohen

Founder

[Lucas Cohen @LucasCohen12]

There needs to be a book on this. Training urgency.

We all know it's important and a massive lever to personal or company growth. But we can hear that 1000x in different ways and not take action.

How does one become an urgent person, in business?

What are the micro-actions that make up urgency, in a successful way?

https://t.co/jEhyqhqq9G

[Shane Parrish @shaneparrish]

Urgency is the best predictor of personal success.

[Lucas Cohen @LucasCohen12]

@JamesonCamp Yeah that tracks. You testing just on screen hook swaps or spoken hook swaps too?

[Lucas Cohen @LucasCohen12]

@BillAckman This is so so inspiring. I wish your daughter a fast and safe recovery. Thank you for your contribution to health and progress. I can't imagine just how many people will be helped through this.

[Lucas Cohen @LucasCohen12]

Stop pretending you don’t have clarity when you do.

[Lucas Cohen @LucasCohen12]

@david_perell Great post. Do they actively suppress your reach when you are big? Or is it just the "followers/subs don't matter" algorithm at play, where each video stands alone with its chance to break out, regardless of existing audience?

[Lucas Cohen @LucasCohen12]

@theisaacmed I like the meeting notes integration for content ideas

[Lucas Cohen @LucasCohen12]

I far prefer reading writing that's less good if fully written by the person than something that's super crisp using AI.

I think your readers want to hear from you - and the feeling of AI in the copy interrupts that.

That being said... I took action after reading your post and found it quite useful! Sent a few cold emails afterwards and I put way more thought into the personalization.

And maybe the timeline wouldn't have served me that post if you didn't tighten it up with AI.

So yeah, who knows. :)

[Lucas Cohen @LucasCohen12]

@chelsssseeeea A toggle on/off for media in settings would be great

[Lucas Cohen @LucasCohen12]

@mattragland It's working! 👋

[Lucas Cohen @LucasCohen12]

@HarrisFanaroff Good to see you here! I guess it's working haha

[Lucas Cohen @LucasCohen12]

1) Self publish (but not with amazon) - choose a distributor that collects emails on purchase and will share them with you

2) Launch giveaways - free chapters, toolkits, webinars, etc. - just ask for the reader's order/receipt # and email

3) Include a call to action inside the book - at the beginning, middle, and/or end

[Lucas Cohen @LucasCohen12]

@AnthropicAI this video is incredible

[a16z @a16z]

Happy birthday, USA.

[Lucas Cohen @LucasCohen12]

I think the reason it became so dogmatic - at least on the diet front - is you have to convince yourself that it's the best thing in the world in order to stick to strict carnivore. So it becomes a positive self-fulfilling cycle. Stick to the diet > feel good > resist temptation with identity reinforcement > stick with it > etc

[Lucas Cohen @LucasCohen12]

Agree with a lot of these individual points but I would pull the 95% down to 70-80% on point #1. Or even less for some people.

And the reason for it is point #3, which happens to be Bryan's issue, and so many others.

Gut health is so complex (to your point) and hard to solve that getting the basics right is not at all a guarantee. Nor is an animal-based / carnivore / elimination diet, though they help reduce symptoms.

And if you do pursue that level of restriction, and massively increase meat consumption, cholesterol spikes significantly ('good' and 'bad') and then you're asking the person to ignore every mainstream perspective on cholesterol on the bet that the science/studies/experts are wrong or flawed. Which is a big and consequential bet!

Sometimes, or these days oftentimes, people get strange/rare conditions, infections, bacteria imbalances, you name it, like what Bryan is sharing, that cannot be reverse-engineered purely on diet or the basics... though I wish they could as it would make health so much easier for so many people.

But complex chronic illness require both lifestyle and precision interventions at ideally Bryan's level of rigor, to solve.

Sometimes people solve them on their own. Stoked for you that you have. That's amazing.

I think we need to acknowledge the need that the basics are not enough. And over-indexing on them as close to cure-alls (or even advanced biohacking protocols) skews the bigger conversation around actually solving really hard biological challenges.

[Lucas Cohen @LucasCohen12]

For sure - was sad on multiple levels reading his post. Both in that he’s experiencing it. And that if it took so many years and funds before discovering it, I cant imagine how many others something like that undiagnosed, that even with extreme diligence in trying to solve it, it’s still so difficult to uncover root causes like that.

I’m with you that we have a super bright future ahead with diagnosing and solving health issues at scale with way more precision. Still hard to see so many struggle until we get there. I guess that’s life and we push forward anyway!

[Lucas Cohen @LucasCohen12]

@StoneAdam @AlpacaAurelius Amazing dude