An influencer is incentivized by attention, so their content must be optimized to be consumed and forgotten (cheap dopamine).
A personal brand is incentivized by money, so their content must be optimized to move you down their sales funnel.
An artisan is incentivized by the satisfaction that comes from the quality of their work. They need attention and money, but for the sole purpose of spending more time on work they enjoy and the impact it has.
Become an artisan.