Lucas Brown

Lucas is Group Chief Strategy Officer at Total Medi, the behavioural planning agency. Lucas' views are his own.

[Lucas Brown @LukeREB]

Life is more exciting if you get rid of certainty - John Cleese at #nudgestock 2021

[Lucas Brown @LukeREB]

A really great talk from @MaggieAlphonsi this afternoon I particularly liked the need to constantly stretch yourself from your comfort zone, making the fear of the unknown more distant.

[Total Media @TotalMediaUK]

"Stay true to your authentic self"

Ending Monday and #IWD2021 on a high thanks to the truly inspiring @MaggieAlphonsi 🙌 so many incredible insights on how to create a winning mindset 💪

@allagencies #landofindependents

[Total Media @TotalMediaUK]

Only together can we ensure that the advertising industry helps drive meaningful change in our communities, so we are proud to join the @consciousadnet, a coalition set up to ensure industry ethics catches up with the technology of modern advertising: https://t.co/YTaRnDPB9n

[Lucas Brown @LukeREB]

@RevolutApp Thanks done

[Lucas Brown @LukeREB]

@RevolutApp Hello I have an account with you which requires documents to be reviewed but this has been over a week and I have had no correspondence on this. Can you reply with a solution to this please

[Lucas Brown @LukeREB]

A great line up for the #ShehasNoLimits conference

[Total Media @TotalMediaUK]

We are proud to be sponsoring the upcoming #SheHasNoLimits conference on the 24th September. This one day conference which supports The Young Women's Trust focuses on educating and inspiring women in the workplace. Find out more here: https://t.co/qFtxDvi4or

[Lucas Brown @LukeREB]

Sludge the evil cousin of nudge. Sludge is the things that slow you down and make things hard to do. - Dilip Soman
#nudgestock2020

[Lucas Brown @LukeREB]

‘Shitstorms’ - Thinking in reverse is difficult, so Pete created the ‘Shitstorm’ to come up with the worst ideas. It’s fun and a great warm up because you can’t be criticised, but it forces you to change the status quo - Pete McGraw
#nudgestock2020

[Lucas Brown @LukeREB]

Think in reverse - Two entrepreneurs created the dumb phone targeting people who want to be less connected. - Pete McGraw
#nudgestock2020

[Lucas Brown @LukeREB]

Put yourself out of your comfort zone to stimulate creativity- Dan Makoski Lloyds bank

#nudgestock2020

[Lucas Brown @LukeREB]

Social proof is so powerful and much of the reason that people are sending their kids back to school is because other parents in the social groups are doing so. Jennie Ropper Kinetic
#Nudgestock2020

[Lucas Brown @LukeREB]

Professor Dan Ariely referenced the story around baby Jessica stuck down the well which pulled on our heart strings and got more media coverage than the deaths in Rwanda at the time.
Mental availability in an action which drives our anxieties around Coronavirus.
#Nudgestock2020

[Lucas Brown @LukeREB]

Don’t say that you are free to work from home, say that we want you to work from home. - Rory Sutherland
#Nudgestock2020

[Lucas Brown @LukeREB]

If you take a thin slice of cake you can understand what it looks like. Similarly with behaviour you can infer actual personality from certain behaviours. -
Patrick Fagan https://t.co/T6pVAI53xC
#Nudgestock2020

[Lucas Brown @LukeREB]

Looking forward to this @LeaKaram

[Behave @behaveUK]

Our consultant @LeaKaram will be sharing some of the cutting-edge behavioural research work we did for our client, TikTok at the @IABUK’s research morning webinar on May 5th! To get tickets, click on the following link: https://t.co/DwPlgMajmU

[Behave @behaveUK]

In our first episode "The Power of Habits", @rshotton
and @Willlloyd discuss how the use of habit-forming techniques on your target audience can be the key to the success of your product or service. Listen here: https://t.co/LmPBSMFTrv

#habits #podcast #marketing #media

[Led By Donkeys @ByDonkeys]

A message to Europe, this morning on the White Cliffs of Dover. Sound on.

[Behave @behaveUK]

Negative memories tend to be forgotten more quickly than positive memories - this is why we always seem to remember the "good old days" #behavebite

[Lucas Brown @LukeREB]

#TinyHabits - Think about your collection of habits as a garden you can cultivate it to grow and look beautiful or ... you can let it grow wild and out of control. @bjfogg