Luke Anthony

Building a powerhouse fightwear brand. Generated 8 figures with my own ad dollars

[Luke Anthony @LukeanthonyK]

Big flaw I am seeing from the new Claude Fable 5 model is that it still gets down the wrong rabbit holes…

Only now it has a lot more conviction in what is saying and tries to convince you it’s right.

Always question things.

[Luke Anthony @LukeanthonyK]

@KodyNordquist OFFER

[Luke Anthony @LukeanthonyK]

@kamal_razzak @binghott @iamshackelford @DenneyDara @sourfraser @MatthewGattozzi @pkennedy93 @thedennis @harrydelmege_ @heyitsalexP STRAT

[Luke Anthony @LukeanthonyK]

@oliverwhudson 2026

[Olly Hudson @oliverwhudson]

Our 2026 playbook has been our most downloaded resource this year.

We've updated it with new chapters added - including a full breakdown of Meta's algorithm update published 31 March 2026, the rise of personas, partnership ads, AI UGC and how the next wave of ugc is developing.

The same frameworks behind £600M+ in revenue across the DTC brands we work with. Four pillars: Meta, TikTok, AI, and Creative.

Platform mechanics. Account structures. AI workflows. The creative formats actually driving incremental growth right now.

Retweet this post and comment "2026" and I'll send it over.

[Luke Anthony @LukeanthonyK]

@connor_m @alexgoughcooper STATICS

[Luke Anthony @LukeanthonyK]

@conortrains The amazing moment 👏

[Luke Anthony @LukeanthonyK]

@natelagos Did you change it back and if you did has it helped?

[Luke Anthony @LukeanthonyK]

9k spent in 3 hours at a 0.7 ROAS

[Meta Business And Ads Status (Unofficial) @MetaBizStatus]

Facebook Ads Manager Status
[High disruptions]: Ads Delivery
We are aware of an issue that may be impacting ad delivery. Our engineering teams are aware and are actively looking to resolve the issue as quickly as possible.

[Luke Anthony @LukeanthonyK]

@ashvinmelwani my account blew through 9k in 3 hours with under a 1 roas

[Luke Anthony @LukeanthonyK]

@Richpanel my entire team are blocked out of your app. Says the payment has bounced but I've got 2 invoices showing payments collected.

I can't contact your team anywhere as it won't even let us in the app. You have no email or helpdesk on your own website? We need this fixed

[Luke Anthony @LukeanthonyK]

@MehtabKarta There’s a setting called optimize website destination that I believe is selected by default.

I’ve been choosing to use it the past couple months and our performance has been fantastic.

[Luke Anthony @LukeanthonyK]

@connorrolain Sent you a dm!

[Luke Anthony @LukeanthonyK]

I’m hiring a creative strategist to join our fast-growing Sportswear brand.

Killer opportunity to earn a lot and work on an exciting brand that is growing quickly.

What You’ll Get

💰 High earning potential—deliver results, and you’ll be rewarded.

📷 Remote flexibility—work from anywhere while making a global impact.

📷 A fast-growth environment—our brand is scaling fast, and you’ll be at the forefront.

Who Should Apply?

- You’ve got experience in Meta Ads and know how to create ads that convert.

- You’re driven by results and hungry to be the best in your field.

- You thrive in fast-paced environments and love solving creative challenges.

- You’ve got a strong track record of turning creative ideas into real performance.

Great opportunity for someone who values growth and making an impact.

it’s a chance to be part of something huge and make a serious impact. For all our team they see our brand as part of their lifestyle.

DM me with your portfolio and results you have achieved in the marketing space to apply.📈

[Luke Anthony @LukeanthonyK]

🚨Hiring: Athlete Content Strategist (Remote)

We need someone who can turn raw creator videos into ads that sell.

Your job:

1. Review athlete content → Communicate with them to approve, fix, or reshoot.

2. Turn the best clips into direct-response Meta ads. 3. Brief editors so every final cut is clean, fast, and drives conversions.

You should know:

- What makes a hook stop the scroll,
- what kills performance, and how to turn authentic creator footage into winning creative.
- What good content is and what isn't

📷 Paid trial to start. 📷 Comment “Interested” or DM for the brief.👇

[Luke Anthony @LukeanthonyK]

@seanfrank This is epic man 🔥💸

[Luke Anthony @LukeanthonyK]

@f3dericobartoli 13

[Luke Anthony @LukeanthonyK]

@conortrains Yes with photography

[Luke Anthony @LukeanthonyK]

@jameshyujinlee What have you done differently since performance started taking a turn?