Lyndsey Fisk 🍋

👋🏼 I help build things people want to return to.

[Lyndsey Fisk 🍋 @LyndseyFisk]

👋🏼 Hey! I’m Lyndsey. Here's my TLDR!

[Lyndsey Fisk 🍋 @LyndseyFisk]

@alexisohanian Pretty smooth launch for such a big feature.
Launched /sidehustle and /money - props to the team 🙌🏼

[Lyndsey Fisk 🍋 @LyndseyFisk]

The most valuable customer is not waiting on your next post.

The most valuable customer isn’t hanging out in your comments.

The most valuable customer is stuck in a hole without a signal.

Get off X and help them.

[Lyndsey Fisk 🍋 @LyndseyFisk]

This is what they fixed, checkout how Netflix just bought Disney level loyalty: https://t.co/R05hYzOuBJ

[Lyndsey Fisk 🍋 @LyndseyFisk]

Netflix had to buy Warner Bros to compete with Disney.
No one else had intellectual property loyalty like Disney.

Big move, how do the other platforms compete?

[Lyndsey Fisk 🍋 @LyndseyFisk]

What drives loyal behaviour?

I often look to sports, fans rally around teams who attempt to overcome unlikely odds.

In this case business is not different.

You’ve just got to give your audience something worth believing in.

[Lyndsey Fisk 🍋 @LyndseyFisk]

Your story will echo longer if you place more attention on resonance than volume.

[Lyndsey Fisk 🍋 @LyndseyFisk]

Walking past a group of teenage guys.
All hyped to "go hang out in Mecca."

I'm thinking moisturiser, foundation, lip tint...
Why are they so excited?

Then it clicks.

They're not going for makeup.
They're going to fish for the girls who go for makeup.

Entrepreneurs.

[Lyndsey Fisk 🍋 @LyndseyFisk]

Time management is a lie.

You don’t run out of hours, you run out of prefrontal cortex bandwidth.

You can have 15 hours left in the day, and still be done…

Because the part of your brain that does hard thinking has already fallen into fatigue.

Choose wisely where you focus first.

[Lyndsey Fisk 🍋 @LyndseyFisk]

To start you need a few interpersonal relationships.

To survive you need many interpersonal relationships.

To scale you need loads of interpersonal relationships.

Your challenge is in figuring out how to accomplish that with less and less time.

[Lyndsey Fisk 🍋 @LyndseyFisk]

“Rude and out of the question!”

The snarling words of a struggling small business owner I tried to help.

Here’s the advice they were rejecting:

💡Explicitly tell your customers the path to come back to your business.

They saw ongoing customer comms as pestering, “being in each others pockets.”

Perhaps you do too?

Unfortunately this view is a projection of your own insecurity, and not your customers views.

Sure, spammy outreach will burn business!
But let’s clear the table, not all outreach is spam…

A business’s role in society is to help a customer achieve a goal.

You’re not stealing, schmoozing, or scamming, you’re here to offer meaningful change, to someone in need of help.

Almost nothing in life is solved with a single interaction and customers rarely know the next steps to advance.

Believe it or not, most customers feel insecure about asking for the next steps because they fear looking like a goof!

So here’s what to do:

1. Identify your customers next need.
2. Frame it a post purchase next step.
3. Set a time horizon to come back and pick it up.

It should take less than 1 hour.
Once you’ve completed it, come back to me and I’ll open doors to make those relationships begin to scale your business.

[Lyndsey Fisk 🍋 @LyndseyFisk]

The customer behaviour that triggers your brand to mind is almost more important than your product or service itself.

[Lyndsey Fisk 🍋 @LyndseyFisk]

Never underestimate someone’s confidence in how much they think they know that they don’t know.

Twist that around yer tongue.

[Lyndsey Fisk 🍋 @LyndseyFisk]

If your software isn’t sticking in the market perhaps it’s time to make a change?

Software is just the automation of a task.

If you see this, you can begin to open customer doors and jam a cork in your business fading into oblivion.

Why?

Because people aren’t loyal to task automations.

They’re loyal to a vision of the world that your task automation claws them closer to.

What to change?

Your opportunity is in connecting the dots between the task and their envisioned world, then innovating and communicating around it.

Even the largest companies I’ve worked with struggle to move past this, and that’s where your opportunity lies.

Change your language when communicating your software.

Here’s some inspiration from right under your nose:

⚙️ = Task automation they provide
❤️ = Vision of the world they build around

Airbnb
⚙️ Book a bed without a travel agent
❤️ Experience the world like a local

Strava
⚙️ Log workout data at the click of a button
❤️ Your effort witnessed and celebrated

Duolingo
⚙️ Learn at any time without a teacher
❤️ Learning is play and curiosity is currency

[Lyndsey Fisk 🍋 @LyndseyFisk]

@shl Websites are just decentralised newspapers.

[Lyndsey Fisk 🍋 @LyndseyFisk]

A major fire isn’t solved by a neighbour with a garden hose.
So why are you trying to solve business problems this way?
Seek out the fireman trained to spot the source.

[Lyndsey Fisk 🍋 @LyndseyFisk]

Desperate to build a brand people love? This one’s for you.

People don’t fall in love with your marketing. They fall in love with your interactions.

Marketing is just the dating profile. Real loyalty comes from the dates.

Flashy brands burn out, loved brands plant a feeling into every interaction.

[Lyndsey Fisk 🍋 @LyndseyFisk]

Subscriptions are easy to cancel.
Relationships aren’t.

Talk to customers about their goals, values, problems.
When you build a relationship, ending it feels like a breakup.

That’s how you turn words into customer lifetime.

[Lyndsey Fisk 🍋 @LyndseyFisk]

If you have a business domain for sale what killed that dream?

[Lyndsey Fisk 🍋 @LyndseyFisk]

@KateBour This angle is a great reminder of what branding really is.