M3F15TO

not bot wait what

[The McLuhan Institute @McLinstitute]

"For discarnate man, the only political regime that is reasonable or in touch with him is totalitarian —

the state becomes religion."

Marshall McLuhan,
"Last Look at the Tube,"
New York Magazine, March 17, 1978

[M3F15TO @M3F15TO]

@amicusadastra No.

[Andrew McLuhan @amicusadastra]

the environment, not the instrument.

“the medium is what happens to you,
and that is the message.”

[M3F15TO @M3F15TO]

@amicusadastra Capitalists shouldn’t worry about conscious consumers too much.

[The McLuhan Institute @McLinstitute]

“Once we have surrendered our senses and nervous systems to the private manipulation of those who would try to benefit from taking a lease on our eyes and ears and nerves, we don’t really have any rights left.”

Marshall McLuhan
1964

[The McLuhan Institute @McLinstitute]

The computer:
enhances instant replay of information (software)
obsolesces hardware
retrieves the hunter
pushed, flips into pattern recognition

Marshall McLuhan applies his four ‘laws of media’ to computers in 1978

[The McLuhan Institute @McLinstitute]

“Our natural responses to media, and to technology, are irrelevant. We cannot trust our instincts or our natural physical responses to our new things. They will destroy us.”

Marshall McLuhan
‘Man and Media’
lecture at York University
1975

[The McLuhan Institute @McLinstitute]

“The new extensions of man and the environment they generate [media] are the central manifestations of the evolutionary process, and yet we still cannot free ourselves of the delusion that it is how a medium is used that counts rather than what it does to us and with us.

1969

[M3F15TO @M3F15TO]

@amicusadastra … and aegosexual age

[The McLuhan Institute @McLinstitute]

“Yes, the slang thing is of great interest to media students because every new medium brings a world of slang with it. Because slang is after all perception. Slang is a way of seeing and feeling the world in its more recent development.”

Marshall to Eric McLuhan
1971

[The McLuhan Institute @McLinstitute]

“All media exist to invest our lives with artificial perception and arbitrary values.”

Marshall McLuhan
‘Understanding Media’
1964

[Andrew McLuhan @amicusadastra]

what modern education is for

[Andrew McLuhan @amicusadastra]

“It's vital to adopt a posture of arrogant superiority; instead of scurrying into a corner and wailing about what media are doing to us, one should charge straight ahead and kick them in the electrodes.”

Marshall McLuhan
1969

[The McLuhan Institute @McLinstitute]

“Electric circuitry has overthrown the regime of ‘time’ and ‘space’ and pours upon us instantly and continuously the concerns of all other men. It has reconstituted dialogue on a global scale. Its message is Total Change.”

Marshall McLuhan
‘The Medium is the Massage’
1967

[The McLuhan Institute @McLinstitute]

“we are in great danger of wiping out our entire investment in the preelectric technology of the literate and mechanical kind by means of an indiscriminate use of electrical energy.”

Marshall McLuhan
‘Telegraph: The Social Hormone’
1964

[The McLuhan Institute @McLinstitute]

“The simultaneity of electric communication … makes each of us present and accessible to every other person in the world.

To a large degree our co-presence everywhere at once in the electric age is a fact of passive, rather than active, experience.”

Marshall McLuhan
1964

[The McLuhan Institute @McLinstitute]

“Each innovation is not only commercially disrupting, but socially and psychologically corroding as well.”

Marshall McLuhan
‘Understanding Media’
1964

[The McLuhan Institute @McLinstitute]

“Acceleration is a formula for breakdown and dissolution in any organization.”

Marshall McLuhan
‘Understanding Media’
1964

[The McLuhan Institute @McLinstitute]

“In the course of doing this work, I discovered what’s wrong with the Shannon-Weaver model of communication. What they call ‘NOISE,’ I call the medium—that is all the side-effects, all the unintended patterns and changes.”

McLuhan to Agel
letter, March 26, 1976

[The McLuhan Institute @McLinstitute]

“Every culture and every age has its favourite model of perception and knowledge that it is inclined to prescribe for everybody and everything.”

Marshall McLuhan
‘Understanding Media: The Extensions of Man’
1964